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Kanye West Reveals New Company "DONDA" Via Twitter
posted Wednesday January 04, 2012 at 04:47PM PST | 42 comments
Yeezy goes off on Twitter, revealing grandiose but vague plans.
Though Kanye West is a less frequent tweeter than some of his peers, the Chicago producer/emcee made a significant exception on Wednesday (January 4) night, choosing to go on a several-hours-long posting spree.
West began by discussing his experiences navigating the fashion design world, until he revealed that he has started a new company named "DONDA," in honor of his late mother, Dr. Donda West.
@kanyewest Kanye West DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas... Jan 05 via webFavoriteRetweetReply
@kanyewest Kanye West I am assembling a team of architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts... Jan 05 via webFavoriteRetweetReply
@kanyewest Kanye West app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist ... Jan 05 via webFavoriteRetweetReply
Yeezy continued, revealing that DONDA would be "comprised of over 22 divisions with a goal to make products and experiences that people want and can afford," and that he wanted "to put creatives in a room together with minds that are all waaaay doper than me [sic]."
Kanye added that if anyone would like to reach out regarding the idea, they could send an email to contactDONDA@gmail.com.