Kanye West Reveals New Company "DONDA" Via Twitter
Yeezy goes off on Twitter, revealing grandiose but vague plans.
Though Kanye West is a less frequent tweeter than some of his peers, the Chicago producer/emcee made a significant exception on Wednesday (January 4) night, choosing to go on a several-hours-long posting spree.
West began by discussing his experiences navigating the fashion design world, until he revealed that he has started a new company named "DONDA," in honor of his late mother, Dr. Donda West.
Yeezy continued, revealing that DONDA would be "comprised of over 22 divisions with a goal to make products and experiences that people want and can afford," and that he wanted "to put creatives in a room together with minds that are all waaaay doper than me [sic]."
Kanye added that if anyone would like to reach out regarding the idea, they could send an email to contactDONDA@gmail.com.