Diddy has already helped to make Ciroc one of the most successful vodka brands on the market, but he's got plans to expand his role in the liquor industry. During an interview with AdWeek, the Bad Boy mogul hinted at launching a tequila brand, stating that he's been in Mexico researching the spirit.
"The only other thing I can tell you that I am working on is I have been spending some time in Mexico learning about the art of tequila. I’m a huge tequila fan," he said, stating that there would be "huge announcements" for his brand in 2012.
He also spoke on the direction he wants to take next year, explaining that he wants to transition out of music and become more of a staple on the big screen.
"I’m looking forward to 2012; it’s a huge transition for me out of music onto the big screen and continuing my legacy as a producer. You know, I’m one of the most successful African-American television executive producers in history. I’ve had six shows on the air at one time. I don’t say that in a braggadocio way. But you should definitely remember this conversation and look back at it and say, "I remember he told me he was going to make some huge announcements."