Mobb Deep Explain Intricacies Of Sony RED Deal For Their Upcoming Album
Prodigy and Havoc say that the deal allows them to act more as independent artists.
Mobb Deep recently announced that they will release their eponymous ninth album through Sony's RED Distribution, an agreement that allows them to function more as an independent act. Speaking with MTV News, Prodigy and Havoc explained that the album will be released on their Infamous Records and distributed through RED, putting the promotion and marketing in their own hands.
"The way we structured it is as a distribution deal basically, so we run our own label, Infamous, and we gotta do the daily ins and outs of everything. We gotta handle all the record company business and they get it in the stores for us, basically," explained P. "It's been a long time coming," said Hav. "We've been in the game for a minute and the object of the game is to control your own business."
Serving as the first retail LP from the group since Prodigy's release from prison, Mobb Deep is a return to form for the duo. "Right now, it's just a monumental thing for us, you know, it's been a long time coming. We're excited about it. We got a lot of music ready to go, we've been working on this Mobb album since I got home," said P. "Everything is just up to par, the production — from Hav's production to our lyrics to all the ideas from videos to everything — we're just really ready to go and get things started."