50 Cent Speaks On His Upcoming Fifth Album & "I'm On It"
Fif says that his next album fulfills his contract with Interscope Records and how some decisions were poorly made.
50 Cent has made his beef with Interscope Records public over the past few months, explaining that he and the company weren’t seeing eye-to-eye on his oft-delayed fifth album. Speaking with MTV UK, Fif confirmed that the LP, formerly titled Black Magic, would be his last for Interscope and that he’s recorded “more than enough material for it.”
"It’s actually my final requirement. My fifth album and the final requirement for Interscope. I had some difficulties with the actual system,” he said. “There are people there that are afraid to lose their job; they’ve seen other people get fired. I think they’re afraid to make some decisions that need to be made right away, they just sit and look. […] We’ve had some conversations communicated to develop plans for different things and it’s not actually executed in the time plan that we’ve created. And I get frustrated and I start doing things, like I put the record out."
The G-Unit leader said that he prefers to saturate the market with records before dropping a full-length and that the way that Interscope handled his single “I’m On It” caused problems between both parties.
"I condition my core audience to hear me a lot, because I perform at least two albums worth of material before I actually release the album. And when they don’t hear aggressive content, they turn their nose up at material, unless it’s already worked on radio,” he continued. […] It doesn’t actually mean that I don’t like the company because all the success I’ve had in my career has been with Interscope records. It’s just a frustration at different points - like I had a song just go out and it was in their position, they were moving around to actually make the music video for it and then they go ‘ok, I don’t want that song no more’ because it’s been presented in the wrong way to the public. […] Then people go 'I don’t like this, I like this, I don’t know!’ - there’s no event to it. It’s not difficult when you’ve recorded 40 songs, it’s like so what? If you only have one song, you should just go jump off the song. Go get it."