On the strength of his new partnership with Reebok for the “Reethym of Life” campaign, Swizz Beatz explained that the joint venture puts him in a different league. While on stage at the New York City, New York event, Swizzy addressed the crowd by explaining that his position as the global creative director puts him in good company.
“I want y’all to understand the movement and the opportunity that we all have. Reebok is definitely back. I am happy to be the creative director globally,” he said. "That puts me up there with the Marc Jacobs and Karl Lagerfelds. To have that position coming from the South Bronx… I tell everybody that the sky is not the limit, it’s just the view.”
Additional guests at the party included his wife Alicia Keys, Maino, N.O.R.E., Busta Rhymes, Clive Davis, Pharrell Williams, Diddy and more. Head over to MissInfo.tv to read more, and watch the clip below.