Hov is expanding his franchise with a location to open across the Pond in 2012.
Jay-Z is planning to expand his 40/40 franchise, partnering with soccer player Ashley Cole to open The 40/40 London next year.
The multi-million pound deal, brokered by the NVA Entertainment Group, will be the first of several ventures between Hov and Cole. "London is one of the most vibrant and exciting cities in the world and the perfect location for our new venue," Jay-Z said in a statement. “I'm excited about working with Ashley and NVA Entertainment Group on a range of new projects and The 40/40 London is going to be the hottest place in town."
The new 40/40 club will feature an American-themed menu for its restaurant/bar, with a location to be announced in August. Jay and Cole will hold a grand opening party for the latest addition to the franchise, which already includes establishments in five U.S. cities.