Tinie Tempah beats 'Ye to an endorsement deal, D-Nice and Samantha Ronson join forces with Hennessy, and Mad Mic and Calibuz Wax enlist Blaq Poet, A.G. and others.
British rap sensation Tinie Tempah has been breaking through on a global level, getting song placement at Wrestlemania XXVII and sharing the stage with the likes of Snoop Dogg and Rihanna. Now, the UK rapper has just beaten out Kanye West of a job as the new face of Lucozade.
According to RWDMag.com, Tempah recently secured a deal with the sports drink company worth £100,000. Tinie spoke about why he chose to sign on to the drink company, saying he drinks them while in the gym.
"I reckon I could kick the bottle in the bin if I was asked," he said. "It’s massive. They’ve always done such huge adverts. And I do drink Lucozade, more so in the gym. I’m not just saying that, I wouldn’t endorse something I didn’t like."
In other news, Hennessy has enlisted Samantha Ronson and D-Nice as their official 2011 Hennessy Black Done DifferentDJs. The program, which was kicked off in South Beach at the Ultra Music Festival, gives the DJs an in-depth look at the distillation process behind the legendary congac brand.
"Hennessy Black's mission to shake up their style by blending musical talents such as D-Nice and myself is a unique way of making their mark on the nightlife scene," said Samantha Ronson. "I'm excited to work with the brand to bring the Hennessy Black experience to the people across the country."
Hennessy's Senior Vice President of Business Andy Glaser echoed Ronson's excitement, saying "We are thrilled to partner with these two prominent and well-respected musical talents. Just as Hennessy is the master of blending the right mix of eaux-de-vie to make the perfect cognac, Samantha and D-Nice were chosen because of their ability to perfectly blend the right mix of music to create high-energy nightlife experiences."
Finally, German emcees Mad Mic and Calibuz Wax have recently announced the impressive guest list to their upcoming project Living Legends. The duo has enlisted a bevy of underground veterans like Blaq Poet, A.G. and Krumb Snatcha for their project.
According to the press release, Mic and Wax have outfitted their impending LP with guest features from Blaq Poet, Do It All of Lords of the Underground, A.G., Thirstin Howl III, Sadat X of Brand Nubian, former Terror Squad alum Triple Seis, Nine, Smoothe da Hustler, Krumb Snatcha, Absolute Hawai's Absolute, Group Home and Money Boss Players rapper Lord Tariq.
The twelve aforementioned artists are also only a portion of the total guest list; the duo plans to reveal the rest this April 4. More information about their Living Legends project is available through their Facebook page.