In 1993, South Central Los Angeles emcee Ice Cube appeared on "King Tee's Beer Stand" from the rapper of the same name's Tha Triflin' Album. Endorsing St. Ides malt liquor, the iconic rapper proclaimed, "Ice Cube in the glass house, headed for the sto' . / To get a beer that's better than the rest / The S-T-Period-I-D-E-to-the-S."
Eighteen years later, the former N.W.A. member will be endorsing a new brand of beer in Coors Light. According to Advertising Age, Cube will appear in an upcoming campaign for the "silver bullet" beer, whereby the furrowed brow-emcee stares down several beers to see which is the coldest.