Eminem Gives Back To Detroit Through Chrysler Partnership

posted | 9 comments

Eminem Gives Back To Detroit Through Chrysler Partnership

Mr. Mathers delivers assistance to local organizations in Detroit through a deal with Chrysler to donate proceeds of t-shirt sales.

Continuing with his Chrysler partnership, Eminem is now giving back to Detroit through t-shirt sales. After revealing his own battle through rehabilitation, Eminem has been intent on rehabilitating Detroit and these t-shirt sale donations will be his way of giving back to community organizations in the city. 

The t-shirt features a statement on the front that reads, "Imported from Detroit" and it has been a featured item on Chrysler's website. Now, Chrysler is noting that a portion of the proceeds from the sales will benefit community based organizations including the Boys & Girls Club of Southern Michigan, Eminem's Marshall Mathers Foundation and Habitat for Humanity in Detroit. 

This won't be the last item sold to benefit local communities. New t-shirts have been planned and may be sold in limited quantities in the future. 

This partnership really made noise upon Eminem's Chrysler ad for the Super Bowl, a clip titled "Born of Fire." According to Olivier Francois, President and CEO of the Chrysler Brand and Lead Executive for Marketing for Chrysler Group, this commercial has "generated a spark" throughout the nation that may fuel this fundraising effort. 

"The objective of the 'Born of Fire' commercial was intended to generate a conversation about the Chrysler brand and the new 2011 Chrysler 200, we are humbled at the thought that the conversation continues and is generating a spark throughout the country," he said in a statement. "We hope that by partnering with these charitable organizations people will be encouraged to wear their 'Imported from Detroit' merchandise proudly knowing that a portion of the proceeds will go to programs and initiatives that contribute to the fundamental development of the children of Detroit and the communities in which they reside."

Share This

Add New Comment

In reply to:

{{inReply.author.name}} :

{{inReply.content}}

Cancel Reply
  • * required field