Hip Hop's pioneering mogul is driving attention to MySpace with creative decisions on how to make the social networking site stronger.
Hip Hop mogul Russell Simmons has been a beacon of taste for the culture for over 25 years. The Queens, New York native signed pioneering acts like LL Cool J, Run-DMC and Whodini to his R.U.S.H. Management company. Through his venture Def Jam Records, Simmons helped give the culture classic songs and albums from the likes of Slick Rick, T La-Rock and 3rd Bass. Now with ventures such as Phat Farm clothing and GlobalGrind.com, Russell is lending a taste-making hand to MySpace Music.
Simmons asked users, "I'm new CEO (chief executive officer) for a week...Taking over MySpace next week any ideas... what should I do to improve it?"
This week, Simmons has "hijacked" the social networking site's Music section. He will guest-edit with daily entries and links to his brother, Rev Run's daily affirmations and more.