"A CEO's mind, that marketing plan was me"
Pages of the book have been placed out in the world for his fans to find. At bing.com/Jay-Z fans can piece the pages back together using the search engine’s decision-making capabilities and Bing Maps. Things unfold when fans answer clues about Jay-Z life and lyrics, and the real-world location of those pages are revealed.
Since October 18th “Jay-Z Decoded by Bing” has taken players from the streets of Brooklyn, to luxury hotels in Miami, to New Orleans’ rooftops. Here are some pictures: