Taylor Swift’s Label Says Kanye West Incident Helped

    Paul Wall and Chamillionaire once said controversy sells, and no one knows this better than Kanye West and Taylor Swfit. Now, with both artists gearing up to release highly anticipated albums this fourth quarter, Swift’s label has opened up about how their 2009 incident at the MTV Video Music Award. Scott Borchetta, the president of Swift’s label Big Machine, said the incident brought a lot of attention to her music, making it the best selling album of 2009.

    “The Kanye incident brought attention to Taylor, to an audience that did not really know her or her music,” said Borchetta. “And when they did check it out, they discovered that they really liked it.” (WSJ.com)

    Swift’s record sales in 2009 further confirm the impact of Ye’s outburst. Her self-titled 2006 debut topped out at 4,821,000 units sold, while in the wake of the VMAs, her 2008 release Fearless jumped to 6,027,000 units. And now, it looks like Mr. West is helping to launch her into third album Speak Now, as the single “Innocent” dealt with the fiasco at the VMAs.

    “Well, [the incident] affected her to the point that she wrote a song about it,” said Borchetta. “So obviously it was a big moment in her life. Did it change her? Does he have more fear of things like that happening at awards shows? No. She’s a tough person and she’s very open.” (WSJ.com)

    20 thoughts on “Taylor Swift’s Label Says Kanye West Incident Helped

    1. dx needs to start posting the numbers for other genres. i didn’t muh’ fuckers is pushin six millis.

      damn the rap game is EXXTRAA fucked up. our artist struggling to go gold, and this pop shit is doin multi platinum easy.

      I BLAME EVERYBODY FANS, ARTISTS, AND LABELS

    2. Why the fuck is Taylor Swift’s name in mentioning on this site? The Kanye West fiasco incident has been dead dog news for such a long fucking time and now her country ass is using Kanye’s name to border line her ass over into the news of other Hip-Hop sites…Get the fuck over this shit…Kanye got on stage like an ignorant dumbass and got what he deserved in the end…Okay now you can get over this shit Taylor and go back to your country shit and keep your fucking name off of the Hip-Hop sites because you are not gonna win any fuckin’ Hip-Hop fans and no Hip-Hop fans are gonna contribute into buying your country ass music just because of what Kanye did so stop using this shit to keep what’s left of your country career alive because I’m quite sure your country ass fans could give a flying fuck about Mr.West so kill this fucking news for once…I’m tired of hearing this shit…If you need the Kayne stunt to keep your hopeless country career alive then you shouldn’t have started a country singing career to begin with.

    3. FUCK THIS BITCH, WHO CARES? DONT KNOW NOBODY THAT LISTEN TO THIS SKINNY BITCH AND YEAH WHY THE FUCK IS SHE EVEN ON HERE! BITCH AINT HIPHOP. TRIPPEN DX!

    4. i didnt read that shit

      you damn right it help white people went out and brought her album just off that alone

    5. not sure why people are hating on her for getting more popularity out of this.

      and kanye was completely rude and ridiculous for doing what he did. the average idiot knows you cant do this shit.

    6. to be honest, I never heard of taylor swift until Kanye upstaged her that night. I don’t listen to much outside of hip hop (at least nothing current), so if it weren’t for that incident, it’s possible that i wouldn’t have known who she is to this day.

    7. I didn’t realize her label was called “Captain Obvious”

      so now that she’s out there, we truly realize her lack of talent – it’s certainly a win / win LOL

    8. Republicans trying to blame Obama for all the problems they caused. Dont let them take Obamas power right up from under his feet. Don’t let them jack this election. This election is just as important as it was 2 years ago. Dont fall for the bullsh*t and think your vote wont make a difference. Ya’ll see how much of impact we had 2 years ago. Dont put the power back in the republicans hands. Vote Democratic Nov. 2. It’s very important for you to go vote in 8 days. Scr*ppy Rap

    9. Some people are too predictable.
      I knew somebody would write something about the attention Taylor got from that stunt.
      Let me guess, T.I. is gonna have a succesful album release because all of the attention and publicity he’s getting from his confrontations with the law, right?
      See you in a couple months.

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