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Jay-Z Links Up With Search Engine Bing to Promote "Decoded"
posted Wednesday October 20, 2010 at 08:46AM PDT | 4 comments
Jay-Z teams up with Microsoft's Big search engine in order to promote his upcoming his upcoming book 'Decoded'.
As if fans needed more of a reason to be excited about the release of Jay-Z's upcoming book Decoded, the legendary Brooklyn, New York emcee has upped the proverbial ante. Jay has teamed up with Microsoft's search engine Bing and creative agency Droga5 to create a global scavenger hunt in order to promote his book, which hits stores November 16.
Using Bing's search engine capabilities, Jay and company will create what's been called a "...multiplatform search experience and interactive game," a virtual scavenger hunt of sorts that will clue fans into the location of a select page of the book. Each page from Hova's upcoming 300-page book will be scattered about in specific places in 15 different cities around the world.
Fans who find the pages can then text a unique code found on each page and will be automatically entered into a contest. Up to 200 prizes will be awarded, including one grand prize of two tickets to see Jay-Z and Coldplay ring in the New Year with a performance in Las Vegas. Five to ten pages will be revealed each day, lasting from October 18 until November 20.