Jay-Z Links Up With Search Engine Bing to Promote "Decoded"

posted October 20, 2010 03:46:00 PM CDT | 1 comments

Jay-Z Links Up With Search Engine Bing to Promote "Decoded"

Jay-Z teams up with Microsoft's Big search engine in order to promote his upcoming his upcoming book 'Decoded'.

As if fans needed more of a reason to be excited about the release of Jay-Z's upcoming book Decoded, the legendary Brooklyn, New York emcee has upped the proverbial ante. Jay has teamed up with Microsoft's search engine Bing and creative agency Droga5 to create a global scavenger hunt in order to promote his book, which hits stores November 16.

Using Bing's search engine capabilities, Jay and company will create what's been called a  "...multiplatform search experience and interactive game," a virtual scavenger hunt of sorts that will clue fans into the location of a select page of the book. Each page from Hova's upcoming 300-page book will be scattered about in specific places in 15 different cities around the world. 

Fans who find the pages can then text a unique code found on each page and will be automatically entered into a contest. Up to 200 prizes will be awarded, including one grand prize of two tickets to see Jay-Z and Coldplay ring in the New Year with a performance in Las Vegas. Five to ten pages will be revealed each day, lasting from October 18 until November 20.

Share This

one moment...
Reply To This Comment

Got an account with one of these? Log in here, or just enter your info and leave a comment below.