Hip Hop Album Sales: The Week Ending 3/7/2010

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Hip Hop Album Sales: The Week Ending 3/7/2010

DJ Khaled hits the charts, but is it Victory? Gucci Mane crosses 300k, Drake crosses 400k, and 50 Cent falls 40 spots.

Pop/Country act Lady Antebellum finally bumped Sade's Soldier Of Love, taking the #1 spot after six weeks on the charts. Sade does have a chance however of being the first 2010 urban release to go platinum. At best, the charts will see that next week. If not, with certainty, the week after.

The Black Eyed Peas enjoyed their 39th week on the charts. The group kept the #8 seat warm for The E.N.D. Already at double platinum, a new video "Imma Be Rocking That Body," has will.i.am, Fergie, Taboo and Apl.De.Ap staying as close to the top of the charts as they've been in months. will.i.am will soon be working on Usher's Raymond v. Raymond.

There were two new additions to the Top 15. Raheem DeVaughn's Love & War Masterpeace concept album received an impressive Top 10 debut. The DMV Soul singer's third album features Ludacris and Wale ("The Greatness" ) and a slew of guest R&B singers on the posse cut "Nobody Wins A War."

With all the chart movement, Lil Wayne's Rebirth fell six spots. This was the last week of Wayne out of prison to promote the album, which may hurt its platinum potential. Wayne's homie DJ Khaled's Victory album debuted at #14. This was seven points and 30,000 units less than Khaled's last album, We Global. Victory is getting stronger critical response, as the album boasts three Rick Ross appearances, as well as features from Drake, Young Jeezy and Snoop Dogg.


* Please note: figures below approximated to nearest thousandth.

Top 200 Album Sales (Top 5 Hip Hop/R&B)

Rank Artist Album This Week Est. Total
2 Sade Soldier Of Love
79,000 899,000
8 Black Eyed Peas The E.N.D.
46,000 2,228,000
9 Raheem DeVaugn The Love & War Masterpeace 45,000 45,000
12 Lil Wayne Rebirth
32,000 393,000
14 DJ Khaled Victory
28,000 28,000

Jay-Z's Blueprint 3 closes in on 1,660,000 units sold, while Eminem's Relapse crossed the 1,875,000 unit mark. Last week, Gucci Mane's The State Vs. Radric Davis out-sold both platinum rappers, coming in at #51. The Warner Brothers/Asylum release crossed the 300,000 unit mark, as its creator remains in prison, limiting marketing.

Drake did indeed surpass 400,000 units with So Far Gone last week. Although Universal and Cash Money treat this EP as unofficial album, the release may likely go gold, making a strong case for retail versions of free download music. 50 Cent's Before I Self Destruct fell 40 spots last week, outside of the Top 100. This movement may have a lot to do with the close sales race, decided by 3,000 weekly units or less.

Freeway & Jake One's The Stimulus Package hung in on the charts for a third week. Free's first "official" independent album, this on the Minneapolis-based Rhymesayers label was supported with a whole album's worth of production from Seattle's most prolific producer, Jake One.

Rank Artist Album This Week Est. Total
51 Gucci Mane The State Vs. Radric Davis
11,000 301,000
52 Eminem Relapse
11,000 1,875,000
77 Drake So Far Gone
7,300 401,100
103 50 Cent Before I Self Destruct
5,800 416,000
195 Freeway & Jake One The Stimulus Package
2,700 15,000

Will Ludacris bring his boys vs. girls fight to the top of the charts? Can the Kidz In The Hall get the mainstream love they seem to be seeking? Stay tuned to next week at HipHopDX.

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