Clipse Begin Partnership With DTLR

Rap duo The Clipse have recently partnered with retailer DTLR for the company’s first ever artist partnership.

As part of their partnership The Clipse have designed a special “I’m Good” t-shirt to be sold exclusively at DTLR.

“We designed this shirt just like we create our music, to give fans something they can rock with for a long time,” said Pusha of The Clipse.

“We wanted to create a partnership with a lifestyle retailer that directly struck a chord with Clipse‘s core fan base in an innovative way,” said Anthony Ellis, Vice President of Marketing, Sony Music.

Aside from the “I’m Good” t-shirt, DTLR also teamed up with Sony Records for The Best Of The Clipse mixtape and the “DTLR Presents Clipse By Popular Demand” tour.