Bubba Sparxxx: Southern Delivery

posted September 17, 2003 12:00:00 AM CDT | 0 comments

Warren Anderson Mathis a.k.a. Bubba Sparxxx was born on march 6th 1977 in LaGrange Georgia just outside if the notorious ATL. After several ups and downs in the industry Bubba came into contact with Timbaland after jimmy Iovine played his first album Dark Days and Bright Nights for Tim. Tim loved what he heard, and the rest as they say is history.

Sparxxx is not just a rapper; hes also a businessman, whose company 11th Hour Entertainment housed his first release before signing to Interscope. Sparxxx is sort of an advocate for the rural south. He is determined to let the masses know that the Rural South does exist and that its members go through the same shit on a day to day basis just like the inner-city masses.

In Bubbas own words he explains his mind state on his sophomore effort by saying, After my first album and Ugly, (Bubbas first hit single) people tried to categorize me but in that video those were real people. So I wanted to make an album that was like what the Ugly video was like. On his new release Deliverance Bubba does just that. With tracks like Jimmy Mathis, the first single and title track Deliverance, and Nowhere Bubba paints a vivid picture of his upbringing and his mindset about the harsh realities of his past life and the way he sees the world. About the concept of Deliverance one would have to have seen the actual movie of the same name, in which Jon Voight plays a character who was put in a position where he had to survive by over coming several obstacles which he did. Bubba says, after the first round when youre the shit people treat you like youre the shit. When youre down people treat you like you aint the shit. Video and radio got Hip Hop all fucked up right now. Its like 14 and 15 year old girls and they try to make us cater to them. This is a major reality in the rap game but as bubba states reality based music is some of the best music created. I had a frightening experience. I thought I would never be able to make another album but I wanted to be as real as I could. We stepped back and cultured a new sound outside of the quote, unquote, white trash rural Georgia sound. I want the meaning of the album to mean the meaning of the word deliverance and what Jon Voights character from that movie had to go through and how he was put in that position to survive and at the end he overcame certain obstacles and he survived. So have I. I have survived so many obstacles that have been put in my path and I feel good about that.

So now that we know that a little about Bubba and his growth as a person, what was it that attracted a kid from rural Georgia to rap music? When I first heard Hip Hop it impacted me differently than other white kids. So I had to draw a conclusion for myself. I saw poverty, drugs and corruption too. I looked at Hip Hop like CNN cause artists painted the picture. I want them to feel the same way about my music. Bubba has done an excellent job on painting the picture on Deliverance and with the right push he can pull of some old Whitey Ford Sings the Blues shit with Deliverance. The only difference is that I think Bubbas excerpts will hit a lot harder in urban areas than Everlasts did. Now thats not to pigeon hold Bubba into a stereotypical white artist type of setting. Real is real and Bubba has a story to tell that needs to be told and thats all that matters

So hows the spirit, mind, body and soul of a delivered man such as Bubba? Honestly Id have to say Im unstable. One day you feel good and some days you dont feel that way. Physically Im better than Ive been. Emotionally its stressful dealing with a label but I love my label so its just something I have to get through and deal with.

Bubba has also expressed an interest in the restaurant business. I have plans to open a chain of Bubbasauce and steakhouse restaurants and I plan to raise my own beef for the steakhouse. But with this music thing I put so much into with true expression. Pac contradicted himself but it was all totally honest. My thing is when does it stop being about my background and start being about the music? No matter what comes out of all of this I just want people to remember me as an honest, passionate person. Indeed Bubba we feel you.

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