Features

Mobb Deep: Hate In Their Blood?

May 19th, 2006 | Author: Melanie Cornish

Hate however doesn’t deter the G-Unit army as it is built on strong foundations of loyalty and Mobb Deep explained their loyalty to the city that birthed Hip-Hop with great pride and passion. The artists that still rep the Rotten Apple to the fullest when it comes to the mainstream are those like Mobb Deep who have been staples of a Hip-Hop diet for over a decade. But for a city that ‘will always be number one because we started this shit,’ allowing the South to have their shine is no hardship. “The Dirty South is popping right now but that doesn’t mean that New York is dead, it just means that the south is getting their well deserved time in the spotlight,” Havoc explained. Nevertheless, resuscitating New York Hip-Hop is at the forefront of many of New York artists’ minds.

Unifying and coming together is something that 50 exemplified when he signed the Mobb to G-Unit. Checking egos at the door for the name of Hip-Hop is something that might have taken time within New York’s solid walls but it is happening. Working as executive producers alongside Def Jam President Jay-Z on Sam Scarfo’s debut album shows to move forward with the re-birth of New York Hip-Hop is more important than the beef Jay and Prodigy once had. Collaborating for the future is obviously something New York’s finest wish to pursue.

So with a new label, a new gang to work with and obviously a different attitude we waited with bated breath to see just how having a powerhouse like Interscope/Aftermath/G-Unit behind them would encourage sales and alas it really didn’t. The polished veneer on Blood Money hasn’t encouraged any difference in numbers really to the typical gritty approach we once saw. But one thing that can be said Interscope never give up on their artists so with hard work and determination you can guarantee when the duo hit the roads on tour, sales will steadily climb and they will go gold. “We are going on tour worldwide. We are doing the whole US and after that we are going to do Europe and parts of Asia,” but as soon as they check back in ‘it will be work work work again,’ because that is what it is about. All they want to do is make music, “that is what we do every day, we get in there, go in and do what we gotta do,” Prodigy affirmed. They haven’t sold out and really even if Mobb Deep haven’t given their die-hard fans a project that correlates with the style and direction past efforts promoted they are just continuing their journey with more connects and more money in their pockets than before.

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