IW: You win some, you lose some. You sell seven million records with one artist you can afford to not sell a lot with another.
IW: Who is Ms. Dynamite, dude? I’ve been seeing her name a million times on the internet.
KB: “Hot Delight.” That shows me you’re up on your game. Then I have 2 Pac, “Still Ballin’”, that’s off of the meter. It’s a lot of things we got that’s off the rocker.
IW: That’s good. What happened to Hittman?
KB: Hittman’s with Dre.
IW: Is he still with still with Dre?
KB: Yes.
IW: Okay, 50 Cent. We’ll go into that. You guys had projected him at doing 350,000 copies his first week. He did 872,000. That had to have been a big triumph for you.
KB: Like I say, I’d like to thank Paul Rosenberg...
IW: (Laughing)
KB: Shady Records, Eminem, 50, Violator, Jimmy, the whole company. Because together we just went to the wall with it. When I tell you we go blitz. If you ever seen Tampa Bay and the Raiders went at it you know what a blitz means. We blitz, we don’t play. Flyers, street marketing, TV, retail campaign, promotional tours, I love it. Once again, it’s like the NBA. I love this game. You’ve got to want it. Dog, when I tell you I’m the new age executive, I’m being real with you. You got to get out here. I’m in Charlotte, I ain’t behind no desk. Tomorrow I’ll be in Raleigh. The next day I’ll be somewhere else. You need an executive that can walk it, talk it, believe it, and run it.
IW: Most memorable moments?
KB: When Jmmy Iovine said “I want you, I love you.” I said, “Thank you.” That and second, seeing records hit the top and third just ready for the chance. 50 Cent was a memorable moment, Eminem was a memorable moment, Death Row Records was a memorable moment. Being a luggage boy was a memorable moment. The growth. It’s so many. I just people. I just love making everybody happy. Will, that’s my heart really speaking. I love making people see that hard work does pay off.
IW: Biggest mistake made?
KB: That’s a good question. I didn’t get into the record business earlier. I’m thirty. I got into the record business when I was twenty-one, I wish I could have gotten this shit when I seventeen.
IW: What are you working towards. Do you see yourself as the Interscope Records National Field Director of everything in the entire world Rep, forever?
KB: No, I’m working for to be the hottest executive that I can ever be. And be known that I’m out here and that I love everybody. That’s what I want everybody to know. Continued on page 5 »
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