IW: Wow, why is that. Tell me why.
Audio Clip: HARDEST CAREER CHALLENGE – EMINEM [Listen Here]
KB: Because at first, when people heard him they knew he was dope but it was kinda like a reverse sell because there are stereotypes. He was one of the first white guys that came out rappin’ that was that cold-blooded. And when I say the first white guy, I know there’s been Vanilla Ice, I know it’s been a couple more guys, but to sell a white guy in a predominately black industry, it was kinda hard at first...

IW: Okay...
KB: But, when they heard his lyrics and they heard how dope he was, it took off. Eminem is the truth, I mean he hit’s you with missiles, lower missiles, lasers, I mean, he’s off the meter.

IW: What is your guys’ secret over at Interscope Records? Being that, you guys are killing the game right now, you got it locked down.
Audio Clip: COMPANY SECRET PT.1 [Listen Here]
KB: I think the secret is Jimmy Iovine, Step Johnson, Steve Berman, Howard Gieger, and Tommy Marshall believe in communication. Everybody communicates. And when you have people communicating you win. And here’s the second, there’s no such thing in Jimmy’s meeting as a stupid question. The only stupid question is the one you don’t ask. At Interscope we believe in dotting our “I’s” and crossing our “T’s”. And I love it. If we had to look at how Interscope is set up, Jimmy would be like Phil Jackson. Step Johnson would be like a Shaquille O’Neill. Howard would be a Maury. And Tommy Marshall would be Kobe Bryant.
Audio Clip: COMPANY SECRET PT.2 [Listen Here]
In the record business there’s no I, there’s We. And I believe I’m a good team maker. I believe in grouping people together. Everybody stay happy, everybody have fun, everybody get your hands dirty. Let’s get the work done.

IW: What’s up with Ms. Jade, then?
KB: She’s in the studio.

IW: Here’s the thing, her record didn’t work out, did it?
KB: It wasn’t as best at it should be. That’s what you say.

IW: I’m not even talking about the music, I’m just talking about a business standpoint. You guys aren’t raking in the dough off that.
KB: Naw, I mean, come on. If we live like that then we don’t give a artist a shot. Interscope believes in everybody a shot. I mean, if you gotta make money off of every record you put out, then we got a lot of problems in the record business. There’s a lot of artists I can start naming that aren’t making money. Continued on page 4 »