Hip Hop is drowning in a tsunami of Cristal, the official champagne of the rich and those who like to front like it. Most became familiar with Cristal in the mid-nineties, during “The Dawn of Diddy,” but Cristal has actually been around since 1876, the year the toast of Hip Hop royalty was created for a Russian Tsar.

Tsar Alexander II, then ruler of Russia, was a champagne connoisseur who prided himself on having the best bubbly. One day he observed that nothing distinguished the champagne he served from that tasted in other royal courts, so he called upon Louis Roederer II of the Champagne House Louis Roederer, to create the very first prestige champagne brand.

A stickler for details, the Tsar insisted that the bottle should also be distinctive, so Louis Roederer II called upon a master glassmaker who designed a crystal bottle for the Tsar’s tipple, hence the name. Some speculate that the Tsar wanted clear bottles for Cristal so his guards could better inspect them for poison, a feature many of today’s Hip Hop elite could probably find useful for the same reasons.

Sadly for the Tsar, his precautions could not save him from his multitude of haters. In 1881 he was killed by a bomb thrown at him by a Russian activist. Today the bottles aren’t made of crystal anymore, but Roederer continues the clear bottle tradition for nostalgia.

In 1909, Alexander’s grandson Tsar Nicolas II named Roederer the official supplier of the Imperial Court of Russia. But after the 1917 Russian Revolution, demand for Cristal fizzled and the label was retired. Three decades later the brand was revived and presented to the general public for the first time as competition for Moet & Chandon’s Dom Perignon.

Louis Roederer is one of the oldest champagne houses in the world, and has been owned by the same family since it’s inception 1776. Before the creation of Cristal, Roederer champagnes were already popular among the world’s wealthy. Between 1832 and 1870, sales of Roederer champagnes reached a high of 2,500,000 bottles worldwide. Today, Roederer easily sells at least that many bottles each year.

That seems like a lot but it’s nothing compared to say, the number of Coke bottles sold each day – just over twenty-five mil in the U.S. alone. The limited availability is a factor in Cristal’s steep price. Unless you have a major hook-up, you won’t taste the luxury bubbly for less than a hundred dollars a pop from specialty wine shops. At fine restaurants the asking price is at least two hundred a bottle – a far cry from old school favorite Champale, a funky pink or piss yellow malt beverage which in it’s heyday cashed in at about a dollar and twenty-five cents a can.

A sweet champagne with citrus and ginger undertones, Cristal is the fave fizz of celebrities across the board. It was the choice champagne at the wedding of Brad Pitt and Jennifer Aniston. Mariah Carey demands it in her dressing room for every show she does - along with a box of bendy straws. And of course Hip Hop stars just about bathe in it. Lil Kim loves to slurp it with “real niggaz.” In “Sugar Hill” AZ fantasized about having it “by the cases.” Jay-Z claims he was drinking it “when everybody thought it was beer.” Continued on page 2 »