Features

Charlamagne: God Loves Honest

September 24th, 2008 | Author: Sudaara White

DX: What's your take on the current situation between Nicole Spence and Wendy Williams' husband Kevin?
Charlamagne:
I mean it was heartbreaking. It was heartbreaking because Nicole is like family. I love Nicole; I still love Nicole to this day. She's like my sister. We don't communicate now because of the situation, but, I love her. I don't know what goes on. Do I necessarily believe it…no. But they'll take it to court and check out the facts and do whatever they gotta do. It's really not my concern.

DX: When you decided to write for Ozone magazine was it done in haste? Do you feel as though it was something you thought you could handle, only for it to become somewhat of a burden?
Charlamagne:
I love writing. Actually, when I got fired from WHXD Hot 98.9 in Charleston, South Carolina, this was back in '02 maybe, and I was out of radio for six months. I was doing what they call now blogs. I had a website and it was a subsidiary of MCZ and I had an actual page on the website that I was just writing to let the listeners that used to rock with me get a chance to know what was going on. I was doing that for a while. Then I was approached back in '05 and asked if I ever thought about writing a column for Ozone magazine. They said it's almost like you're expressing yourself the same way you would on the radio. Just this time you write it out. I was definitely interested in it. Ozone is a reputable magazine and it's from the south. It's like we been growing together and I've been rolling with them since.

DX: What's some advice you'd give someone who was interested in entering the radio world?
Charlamagne:
The radio game is rough right now. People haven't really figured out what makes PPM tick. We got shows and stuff that are number one in their market at one point and now they're number 15 and 17. No one gets what is making the PPM move. The stations that have good PPM are the ones that have the White Cume. It's when you bring the most amounts of people to the radio station at one time. It's like having 500 people at a party and then just 20 people. Twenty people might come to the party and stay for four or five hours but Cume is more like having 500 people come to the party for 10 minutes. It's like a device that picks up whatever radio signal is around. If you walk into a building and Z100 is playing; Z100 might not necessarily be your favorite station, but, its' getting picked up. White Cume is what makes the PPM pop off. Urban stations, Hip Hop stations don't get a lot of White Cume. It's because we're urban stations. It's like how do you beat that. The law of nature or the law of mathematics is against you. There are more [whites] then there are black people. We're only 12.86 percent the population in America. I might be off, but, regardless it's like how does a black station build White Cume? You can't. So it's like a real rough time in urban radio right now. You see how a lot of stations would rather have syndicated shows and I'm not knocking that because I am definitely gonna be a syndicated personality and I am now the co-host to a host who is now. It's rough. Someone trying to get into radio I wouldn't necessarily tell them to focus on being a personality I would tell them to focus on the behind the scenes. For personalities and deejays it's kind of rough right now.

DX: Yea because recently Miss Jones lost her job.
Charlamange:
Yea God bless her. She was actually in Philly but they dropped her too. Like I said radio is a tough position to be in right now. God bless her. It could happen to anybody. It could happen to us. That's why you gotta have so many different side hustles. You really gotta be about building your brand. Radio is not what it used to be anymore. I still love it though.

DX: You have a new album coming out…what can we expect from it?
Charlamagne:
I put together this album and it has other deejay personalities on it all from South Carolina. I'm not doing it because I wanna put my region on. I just want to show that here in South Carolina it is a very heavy Hip Hop industry out here. I wanted to put together a compilation of my peoples and put them on. I wanna put my peoples out there too. It's called South Crack: The Album.

Everybody that has been downloading our South Crack mixtapes you know we got South Crack Bomb 8 out there hosted by Kanye [West] and Swizz Beatz. We got South Crack Bomb 9 that will be out probably by the time you read this interview, and it's hosted by DJ Drama.

DX: With that do you have any last words?
Charlamagne:
God loves everybody. God loves me. God loves you. God loves the whole planet. Everybody just needs to keep striving for perfection and to keep pushing. When I say push, I mean praying until something happens. It's bad economic times out here. Gas prices, food prices are high but we're gonna be okay. At the end of the day we are going to be okay. The problems of man are very minute problems in the eyes of God. Matter of fact they're not problems at all. He's not putting nothing on our shoulders that we cannot handle. Everybody just keep it moving man. Keep it pushing. South Crack: The Album in stores now.

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