Features

Onyx: Mad About You

August 26th, 2008 | Author: Slav Kandyba

DX: Whose idea was it to name the album Cold Case Files?
Fredro:
The concept came from my boy DJ Infinite. He's like, “I want to hear some shit y'all ain't released” and it should be called Cold Case Files.” I thought that was kinda hot. We went to the vault, went through the cassette tapes, went to the DATS, started to put it together on digital form and mixing them. Altogether we had 35 songs. We're going to give you Cold Case Files 2 and 3, and keep giving you unreleased music. I think it's a very creative idea.

DX: Being that you are veterans, I wanted to ask you to compare coming out on Koch now to when you first dropped on Def Jam?
Sonee Seeza:
As far as the difference between then and now as far as the machine ... We had a staff of people. Now, you got us handling [marketing and promotion], we're not adolescents -- we're grown. It's not harder. When you do do this, you feel more gratification, and you get more of the return. You get more for your buck, more for your work.
Fredro Starr: I feel like we should have never, ever, ever been dropped from Def Jam. Because of the simple fact, I don't give a fuck about music, I'm going take you back to history because we didn't know. When we was on Def Jam, Def Jam was on Sony Records. I know because we were doing promo with Nasty Nas back in the day, we were almost Sony. We didn't know that Russell [Simmons] was in the hole $40 million with Sony Records, right? We go double-platinum, I'd say we sold six million records with the first album worldwide with our first album. I think our record sales they cheated us on, that's just my perception, Fredro Starr speaking. Now, they were down $40 million to Sony, LL [Cool J] wasn't selling at the time, no disrespect to LL, Public Enemy wasn't selling. All the artists on Def Jam wasn't really selling no records. Redman came through and opened the door for the new Def Jam, then Onyx came in and slammed the door for the new Def Jam. So after that Russell uses us as bargaining power to go get a deal at Polygram for $80 million, and to repay his debt to Sony which is $40 million, and goes to Polygram with the other $40 million, and then starts kicking it with groups such as Ja Rule and DMX and starts making his money back. My thing, we were the bargaining power, we put Def Jam on on our back, going through all these shows and getting in shootouts and fights and all that shit. We should've never been kicked off Def Jam. If our records wasn't selling, they prayed on us like vultures. I feel like Koch is the new Def Jam.

DX: Let's talk about Black Rock. I know you guys have been working on that for a minute. Can you talk about the progress you made with that.
Fredro Starr:
It's a Rock 'n Roll album, it's a Rock 'n Roll hybrid of just the same lane we opened up with "Judgment Night" and "Slam remix," which never went back to, cause after the first album came out, we got [tired] of flack. People were saying we weren't really lyricists. In the second album, if you notice the lyrics are way more complex, because we have something to prove to the streets. When you see an Onyx show, it's not a regular Hip Hop show.

DX: Tell us more...
Fredro Starr:
It's a hard rock, hard-changing, and we on it kicking our rhymes. We're channeling the Rock groups into what we are saying. When you listen to it, you might hear Coldplay, Maroon 5 or Radiohead. These are groups that we are listening to besides Hip Hop. It was a fun record to make. The first leaked single is called “I Ain't Ever Going Back.” I'm going to leave it at that.


Sticky Fingaz "Debo The Game" Music Video from KB on Vimeo

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