DX: So now you’re on a promo tour right now, is touring a big part of your grind?
S: Yeah, definitely, shows and tours ‘cause right now sales ain’t it. I don’t care who you are, sales ain’t it, so you gotta get on the road. I got a Top 10 record right now with “Good Love,” and people hear it but they wanna see you, so that’s why we get out there and get in each other’s face and see what’s popping and get to the stations and bug out with them, and people got a thousand questions when they call. So you gotta love it, ‘cause sales is down more than 55% ,so we ain’t banking on that. If it does do well as far as record sales, that’s dope. Ringtones and all that, that’s cool too, whatever. But I’m not really a ringtone rapper, if it goes, it goes.

DX: You praise Koch a lot, are you still as happy with your situation there?
S: You know what? I love Koch, man. And what homie and them say? “Koch is a graveyard?” Koch is the major right now, Koch is the independent major right now. These majors ain’t doing shit, and I’m not really blaming it on the major and I have nothing totally against them. But you got artists like myself, like Styles, like Jim Jones, all these people that’s indie doing better than these guys that’s major. The only difference is they put two million dollars behind that person to come out that’s on a major, and they don’t do shit, but now they owe all that money back. But we over here that didn’t put half of that kind of money, the people love us, and we did nice the first week and these other motherfuckas didn’t do half of what we did, and they still gotta recoup all that money, looking crazy.

DX: How much of a hand do you have in terms of promotional decisions for your projects?
S: Me, personally, I meet down in the office, it’s not just management. I come down there to have my meetings I get out there and I talk to them and I tell them, “I don’t want it this way, I need this picture, I want to go over here.” Like my promo run could’ve been strictly Virginia, New York, nah. We out in San Francisco, Oakland, L.A., I’m trying to reach those people. We getting calls “Yo, your record is in heavy rotation in L.A. and Miami right now,” it’s ‘cause I’m out there and I’m doing what I gotta do. Koch gives you that, I don’t know about majors 'cause you're never gonna meet the head dude over there, you gonna meet the A&R or whoever else. Koch, you're going in and meeting and talking about which way your project should go.

DX: How did you link up with Jimmy Henchman and Czar Entertainment?
S: That’s fam right here. Now I seen him at a summit down in Puerto Rico, I told him ,”Yo, I’m looking for management," so that’s how we got to know each other. Shout out to Butch and Lamont, too.

DX: Did you bond over the 50 Cent situation?
S: Yeah you know what? At the time, it was that too, it made sense’ cause we was actually having our little rap feud with 50, so it all came into play. But that wasn’t my only thing. I pretty much got a lot of connects my damn self, I could call anybody whoever else could call, I’ve been in this game a long time. But it was someone who could take that and bring it to another level. But yeah, that’s when the 50 Cent thing was in play. [Laughs]

DX: Of all the L.O.X., you seemed to go the hardest at 50. Why was that?
S: [Laughs] When we was going at each other, at the shows and all that? At the time it was like the audacity… Like, “C’mon b,” see we don’t go about it like that. When you getting at one of us, you might as well get at all of us. He ain’t talking to me, he talking to Jada. We ride like that, and then he had his boys as well opening their mouth getting at us. That’s why I was like, “Man, look any second…,” ‘cause he’s the dude that won't let up. If he see that you weak with it, he gonna keep mashing at you. Us? He made is so that lyrically he couldn’t open his mouth, he had to resort to talking about, “Let’s do something to your project.” He ain’t say that he was going to tear you up on that mic, no way. But whatever, he’s doing his thing, he got them millions.

DX: You told us about the new L.O.X. album [click here to read...]. Is Live Suffer and Celebrate going to be that classic L.O.X.?
S: Hell yeah, it’s going to give you a feel of that L.O.X., that classic music that we do, word up. We study what’s going on, the same with me and my solo project, but we don’t turn into them. We don’t got no gimmicks for you, we ain’t dancing, we ain’t coming out for just one single. We got a whole bunch of fresh shit, crazy, crazy, new ideas, everything. Live Suffer and Celebrate is just what we feel. You here living, doing it up, you go through some pain, when it’s over you celebrate, whether it’s in heaven or whether it’s still here on earth. I swear, finally it’s coming. Hopefully back to school, or a little bit later. I don’t know what time 'Kiss is planning on dropping, but if he doesn’t make his move, we moving with that L.O.X. project, and you will get a D-Block compilation, No Security. But we always try to feed people, like the Styles record “Gangsta, Gangsta,” we try to feed the streets with us as a whole. I got a joint on my album with all three of us called “Getting Stronger,” it’s crazy. Continued on page 3 »