Sincere & Nima Fadavi
Coming from associations through the Hiero camp, Sincere & Nima Fadavi have come together to produce their new album “The Calm before the Storm.” These two artist, have a raw appeal that evokes raw emotions for the audiences of urban music.
Coming Together As Collaborators: "We’ve been working together through Ineffable Music Group for a few years, and Nima has obviously been making beats for a while now. We just kind of hit the studio together and worked on a couple of tracks. After we saw the quality of songs we had made, we just decided that we should probably put an album out together. Both of our grinds matched up. We use to live together so we’ve been friends for a long time," says Sincere.
Creative Chemistry: "Pretty much what we’ll do is I’ll put together an idea for a beat and then play it for Sin. Maybe he’ll like it or maybe he won’t. We’ll give each other feedback on possible changes that can be made. He’ll come to me with a similar concept for a song that can match the beat. We both just kind of vibe off the concept of the song. We’ll both bring a couple of concepts to the table for the song. It’s all about definitely working on the creative process together. We’re both in the studio at the same time. A lot of things can change between the very beginning stages until the completion of the song," Nima reveals of the group's process.
Sincere adds, "It’s crazy cause a lot of people say that ours styles are day and night from each other. Our creativity is deeper than just showing up to the studio and writing three sets of [16 bar verses]. When we’re sitting down and putting songs together, it all comes out just right. It’s always interesting to see what we’ve got crackin."
The Calm Before The Storm: "It’s a project that just represents the grind in these last few years. It deals with the opportunities that we’ve had to actually learn the business side of the game and just being able to form a process of releasing music. It’s also a reflection of all the losses and trials and tribulations that we’ve experienced. This last year has been really tough and it is a deep album. It’s our introduction to the game on a bigger level. We’ve been working with The Hieroglyphics and Souls of Mischief and learning a whole new system of balances and shifts with the ways to make music. This album is put together properly," says Sincere.
Album Expectations: "Our goals aren’t just on record sales. We want to gain more respect for our input in the game. We just want to put our artistic creativity out and hopefully people are going to feel that. We do a good job of meeting the standard of making good music and produce raw emotion in our material," admits Sincere. Nima clarifies, "Definitely album sales are important, but everybody knows album sales are pretty low right now in relation to where they were before. What we really want to make happen is being able to release creative music."
"I've Got Discipline Baby, And I Use It A Lot": "For me you definitely have to be able to make very large sacrifices in life. I had a job and luckily in two years time I was able to make a living solely by doing what I love to do and that’s producing music. I don’t necessarily make the best living at it, but I do well enough to have a house and eat daily. You have to have a lot of hard work and dedication to make it. This has too really become your life. You can’t be doing something else then kind of doing music on the side. You have to fully put your life into it especially when you’re on the independent level cause you’re handling everything yourself. It takes a lot to determine a career out of something. For a long time you might not see any profits, but in the end your efforts will all pay off. It takes a lot of hard work and dedication to do what we do," says Sincere with conviction.
Yay Area: "I’m actually from the central coast; I’m from Watsonville, California. that’s actually a couple of hours south of the Bay Area. We just recently moved out to the Bay. I’ve got love for the Bay Area and definitely have been networking out here for a minute. It’s been a big learning experience just to be around some of the guys who helped create the movement out here. We’ve been able to learn a lot from the Bay Area and now we’re ready to use that and go on the attack with it. The Bay Area allows for people to come together with a level of mutual respect." Nima chimes in after his partner, "Just to go off what he said, there’s been a lot of music coming out from the Bay Area. The Bay Area is a very diverse place in terms of many types of genres that are produced here. The response out here has been really great, and a lot of people have been very supportive where as if you go to a lot of other places in the world people don’t really want to accept you. The Bay Area is a very large community of people who can have an artist from two completely different spectrums of music yet still come together to make something great. Everybody is friends with everybody else and you get a chance to do something you’re good at."
"If It Wasn't Rapping, You Know Where I'd Be": "If I wasn’t doing music I would probably be dead, or in prison and that’s some real shit. For me not doing music is not an option. There’s no question, I have to be doing this. If I weren’t doing music then I’d be caught up in a whole lot of other shit," Sincere says. His partner adds, "For me if I wasn’t doing music I’d be probably be doing nothing, maybe I would try and find a regular job. Maybe I’d be bartending or surfing, which is something I grew up around. If I weren’t doing this I’d be back in Santa Cruz probably being a beach bum."