Hell Rell isn't a name one hears too often. While he's spent years with a familiar crew (The Diplomats), he is often outshined or overshadowed by more widely known emcees. Ruger Rell is finally ready to step out on his own. Still, it's hard not to compare Rell to the crew he loyally reps. Is that even a good thing these days?

Well, The Set has had some success. Cam'ron, Jim Jones and Juelz Santana have had mainstream love and the rest of the crew was somewhat of an underground phenomenon at one point. Similarly, Rell is able to attain some praise here. Deep in Love, You Can Count on Me, Streets Gon' Love Me, and Life in the Ghetto are all nicely done pieces. In fact, the cohesion between production and rhymes is actually dope, and the overall feeling is something most people wouldn't expect to receive here. Rell is able to capture the moods wonderfully and this portion of the album stands out.

Loyalty has also been a big part of The Set's success and this is clear on this LP. J.R. Writer, Cam'Ron, and Juelz Santana all participate in this album separately. Others who appear are Young Dro and Styles P, for a highly anticipated D-Block/Dipset collabo. While some of these guest spots fall flat, others help boost the enjoyment of the album in one way or another, for good or bad.

Unfortunately, the enjoyment somewhat fades out. Much like Dipset, Rell falls to criticism that mainly blames boring material as a deterrent. Show Off, I'm the Shit and other throw away filler tracks simply take away from an LP that should be shorter. It's disappointing because he's truly got a solid album on his hands, without the filler joints.

Overall, the album is like The Diplomats in many ways. Sure, it is entertaining, especially if you are into the killer/drug dealer voice. But, it is annoying and monotonous if you aren't. Lyrically, it is more impressive than some, but nowhere near great or even that good. Most of it lands on average. Sure, it shines at times, but it's not enough to truly gain real acclaim. In the end, some long time Dip fans might enjoy it, but others may simply listen to it once and then throw it away. You know, for the hell of it.