In an age where Hip Hop’s myriad of problems dominate discussion without comparable recognition given to those striving for a positive change, it is the truly bold coming up with creative solutions resultant in major impact. Particularly, North Carolina’s maintenance within the underground (largely in part to Phonte & 9th Wonder’s prolific track records) has been a shining beacon for Golden Age inspired ambition for the past decade, while neighboring South Carolina’s fanfare has been limited to breakout sensation Danny Swain and lesser known notable acts including Dan Johns. Amongst SC’s latest hopefuls aiming for respect on the dual fronts of emceeing and producing is Amiri, with his latest release Vinyl Ritchie.
The aptly titled project stems from Amiri’s readily apparent infatuation with authenticity, as his largest aspiration is to pay homage to pioneers that catalyzed his affection towards musical purity. Though stopping short of replication, his work emulates the hard hitting soulful sound of his production’s influences mentioned by name on “The Pros,” “It’s That Real” is a head nodder further demonstrative of his passion for carrying Hip Hop’s torch and “We Had” salutes the emcees, DJs and breakdancers that paved the way for his career’s trajectory. Momentary departures from the concept of upholding the culture come as he projects romantic energy on “Take Our Time” featuring his partner in rhyme Spectac and laments the demise of a relationship on “Almost,” indicating a sensitive and emotional balance to his steadfast commitment towards Rap’s advancement.
Amiri’s ultimate gift and curse stems from his well-intentioned upbeat and positive demeanor that is barely refreshing, as his rigid and straightforward amateurish delivery lacks conviction of any sort. Despite Vinyl Ritchie’s feel good mood and the express goal of attaining respect for his creative palette’s beats and rhymes, a trip back to the drawing board is in order given his complacent knack for celebrating the achievements of predecessors without nearly approaching evolution.
