J-Zone & Chief Chinchilla - Live @ The Liqua Sto

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The album is both a celebration of booze and a condemnation of its affects. J-Zone is smart enough to know nobody wants to listen to somebody preach at them. Humor is the subtlest and least painful way to get somebody to think

*Ed's Note - Given that this isn't your traditional album and has no real basis for comparison, we decided not to rate it, just review it. Enjoy.

J-Zone's [click to read] new album Live @ The Liqua Sto [click to watch] is a humorous homage to the classic St. Ides Beer commercials from the '90s. Those ads, looking back now, seem downright bizarre. The efforts of Ice Cube [click to watch], King Tee and Snoop Dogg may have been the Boost Mobile of its time, bringing collective pockets of rappers together for the greater good. Some might argue that it was disappointing that what the luminaries of rap chose to endorse was malt liquor, but it would be hard for anyone to dispute the quality of the music and lyrics provided by those involved. That spirit of fun and off the top of the head creativity is what J-Zone and his alter ego, Chief Chinchilla, have been able to preserve on this album. And they even sneak in a message too, albeit ending with a burp.

The album is both a celebration of booze and a condemnation of its affects. J-Zone is smart enough to know nobody wants to listen to somebody preach at them. Humor is the subtlest and least painful way to get somebody to think. Chinchilla, a high-pitched, Quasimoto-esque voice drops jewels of ignorance, while Zone's deft use of left-field samples and dialogue snippets gives the whole record the feel of a party full of drunks all blasted on one of the many varieties of cheap liquor the rodent pitches. "No Mo Cisco" is the funniest Rick James parody not made by a guy named Chappelle. "Lindell the Wino" recalls one of Richard Pryor's funniest bits.

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