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  • » Name: Brillyance
  • » Age: 26
  • » Location: Long Beach, CA
  • » Member Since: 04/16/07
  • » Bio: The west is more then marijuana, low riders, gang bangers and palm trees...so here I am
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The Reality From out West

Don't beleive the Hype


September 19, 2007 | Tags: Kanye, Hype, 50, Halo 3, Half-Life 2

                First of all, since I’m talking about “Hype” this blog, let me get on some cat’s that aren’t getting the deserved “hype”. Somobe dropped “The Great Communication” yesterday…fuck the hype of the whole “50/Kanye” thing, this is real hip hop. Do yourself a favor and go pick this up. You can get it from several locations, if you go to their MySpace page here, they got links of where you can cop it from. I already bought one copy from Rhapsody, but unfortunately, it won’t let me convert the audio files, and my burner is messed up right now. My peoples Bambu, formally of the Native Guns, has his second single of his sophomore album “I Scream Bars for the Children” “Chairman Mao” popping off. His album is dope, I’m gonna go back and go over his album, and go over the Somobe album sometime soon. On that note, “West Coast Future Friday’s” is getting pushed back one week, cuz I was told if your gonna do something, do it right. I went back and listened to the cat I was gonna cover this week, and realized he sucked. Sorry, I’m just being honest, I wasn’t really feeling him, I don’t know what I was thinking originally, I think he changed his tracks up. I’m already talking to someone for NEXT week, so that’s when I’m gonna bring the authentic feature back.



                So, next week “West Coast Future Friday” is coming, Little Brother’s CD was supposed to be coming (god damn Benny B), Jill Scott’s CD is coming (I’m already being reacquainted with my baby momma) but all my gamer peoples know something that’s looked at as WAAAAY bigger is coming. Halo 3. Halo 3 is by far the most hyped video game of all time. Will it be the BEST game ever? No. I can tell you that now, but the hype won’t stop. With the whole “Kanye/50” now passing, it’s seems like “Hype is the new 20”, but why? So far Microsoft has spent $10 million on promoting Halo 3…why? If it’s as good as all the fan boys say it is, couldn’t it sell itself? They could spend 2 million promoting that game, give 7 million to some popular charity, and then give the last million to the “Brillyance needs cake foundation” and the game would still sell.  What do you guys think of spending huge amounts of money to promote something that’s already huge?? I’ll tell you what I think…..



 



“Garbon James”
Robert Jr. (my nephew)



                I’m sorry, maybe I’m just cynical, but whenever that much money is spent to promote something, I get doubtful. Halo 2 was hugely promoted and that shit was…ehhh. Say what you want, but that game came out and was nowhere near Half-life 2 status. I don’t care what the Xbox was capable of compared to PC, I know PC was stronger, but it doesn’t take a strong system to make a good story. As opposed to all the hype and ads and interviews for the whole Kanye VS 50 Cent thing, Brother Ali’s “marketing campaign” consisted of street teams, some T Shirts, and shout outs from several hip hop notables…, including Rakim. You already know what I think of Brother Ali’s CD, meanwhile my opinion of Kanye’s CD has gone from Eardrum>>>>>Graduation>>>>>Finding Forever to Eardrum>>>>>Finding Forever>>>>>>Graduation. (That’s still a good place to be considering the other albums were dope). With as much hype as Halo 3 is getting, it’s easily being set up to be the most overrated game of all time. Even if it is good (which it will be) it could never be as good as it’s hyped to be (which is the same thing Kanye and 50 must now deal with) Then again, what does my opinion matter? After all, Kanye did almost push 1 million units in first week when no one is selling. You have to believe hype moved those units for him. Not everybody (rarely anybody) thinks like me (IE for themselves), America is a huge flock of sheep, and hype is an effective tool to move the masses. It’s not like you HAVE to spend huge bucks to create hype though, remember, “Chappelle Show Season 2” moved 1 million units in its 1st DAY. So I guess good ole word of mouth (fan created hype) and quality can lead to success too…and for a lot cheaper.



                Don’t get it fucked up, I’m getting Halo 3. I’ll be doing my best Tony Yayo impersonation (smacking little kids) on XBL. At least until Call of Duty 4 drops. The only difference between me and the fan boys is they’ll be on all day, I’ll be on sometimes in between chasing paper, “Skate”, and my “Madden” and “NCAA” seasons. Oh yea, don’t forget the basketball games are coming soon. Let me not forget the other difference….I’ll probably be playing Halo 3 Saturday, due to the fact my favorite spot (which I can’t shout out now due to the fact they’d get a huge fine, but if you live in Los Angeles, and you backtrack through my blogs, I’ve mentioned them before…go pick it up early) said they’ll probably have it Friday, while the fan boys will have to wait until Midnight of the 25th.



                So “Don’t Believe the Hype”….go pick up Somobe’s “The Great Communication”, get Bambu’s “I Scream Bars for the Children”, and be on the lookout for West Coast Future Friday’s starting Friday the 28th. Today is national “Call Your other Bitches” day, so let me go do as I was told. Love, Peace, and Nappiness.



  


The views and opinions expressed in this blog are those of the writer and not necessarily those of HipHopDX.com or Cheri Media Group.

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