Hip hop is ever changing. The true reason why the south took over hip hop is because mainstream hip hop fans got tired of the same shit. New York isn’t coming back because people are tired of dudes with the broccoli Timbs in pissy stairways pushing crack to cop the new Benz. The West is remaining dormant because people are tired of dudes with khaki’s and chucks hitting switches in the “lo lo” that are quick to slap a hoe. People want new shit. While a few artist have been able to do numbers using their regions tried and true formula, overall, it doesn’t really work. The south has constantly changed its’ “Hip Hop Capitol City” and mainstream representation during its reign over the rap game. It’s not that different types of acts don’t exist in the West and east, it’s just that the mainstream audience doesn’t want to take the time to search for them. If El-P isn’t force fed to the mainstream, they assume every rapper from NY is pushin’ packs and collecting stacks. If Dilated Peoples don’t get production from the extremely “talented” (more like extremely hyped up) Dr. Dre, the mainstream audience will never be able to tell the difference between Evidence and Tony Touch. (Or at least Scarface won’t)That’s why I do “West Coast Future Fridays”. I plan to represent the overlooked cat’s repping my region. I don’t intend to push an artist or group from “underground status” to triple platinum (while I wish I could, my influence is NOWHERE near that large), but if I get to find new fresh shit to bump, expose the people who show me love and read my shit to dope west coast music, and help push some real artists who really love this hip hop shit like I do to new people, I feel I’ve earned my spot here at HipHopDx 100 times over. So here it is…the return of West Coast Future Fridays…like only Brillyance can do it.
They say don’t judge a book by its cover, but I have to admit, the name Substance Abuse is the whole reason I decided to give these two dudes from the land of Lost Angels a listen. The name speaks for itself. The Duo of Eso Tre and Subz team up to form Substance Abuse, which sounds a lot like the next west coast….Substance Abuse. These dudes definitely have their own sound. My intro to the duo was a track titled “Withdrawals pt. 2”, a track that seemed short, yet lasted long enough to let me know I was in the right place. From there I checked two other tracks, “Fake Contacts” and ”Profitless Thoughts”, both with dope vintage hip hop type beats, but very modern lyricism (the latter of the two tracks features MF Doom). My favorite of all the tracks on their MySpace was “Collateral Damage”. On “Collateral Damage”, Subz and Eso question if the terrorist are really out there or here running our government. These tracks can all be found on their MySpace Page, and along with other fresh tracks on their album, “Overproof”, which is out now. I’m not gonna hang too much on stuff you can hear for yourself, I figured this time around, I should give you some words from the artist themselves. So I hollered at Subz and Eso and asked them some questions about their music, hip hop, the west, and other things.
1. Can I get a Brief History of Substance Abuse?
Eso: Two homies since elementary school from the Westside of L.A. that started exercising our vocal talents through the art of freestyling, which eventually evolved into us making songs. We put out an underground tape in '98 called Brand New Crime with a dope group called mic.edu, and just recently released our first full length, "Overproof".
2. Some people may say your music doesn't have a "west coast" feel, how would you reply to that?
Eso: I think a lot of that is rooted in stereotypes about the west not being a haven for lyrical types. We were influenced by a lot of West Coast and East Coast shit, and I think that shines through in our music.
Subz: I was raised in Los Angeles and love that. To be honest I love Cali in general. I can see why so many people come out here, I love a lot of other places on this earth too. We make what we make. Either you feel it or you don't.
3.Most people actually spitting lyrics have a hard time getting on out in the west coast, what are you guys goals as actual west coast lyricists?
Subz: I think our music encompasses the world. So yes we want to help put our Cali roots on the map but there is an audience for us all over the US and abroad and we want everyone to listen because we have some things to say.
Eso: Personally, I would like shit to go back to just being identified as dope hip-hop, not "underground hip hop" or "independent hip hop" or whatever.
4. Why aren't you guys really feeling the whole "backpack" label thrown on rappers?
Eso: The only time I ever approved of that label being used was when Too Short said it in that song "Paystyles" (ha ha). I really never heard the term until the late 90's, as it seemed to be a favorite among new booties who were trying to define themselves as not being down with a certain type of hip-hop. Yet if you use the criteria they use, you end up calling some of the greatest hip-hop ever made "backpack", which is straight up ignorant.
Subz: I thought that was like 10 years ago. I didn't even know it was still an issue
5. Who are some of you guys favorite west coast emcees of all time?
Eso: Compton's Most Wanted, N.W.A., Too Short, E-40, Freestyle Fellowship, Hieroglyphics, Hobo Junction, Ras Kass, Alkaholiks...
Subz: MC Eiht, Freestyle Fellowship, Ice-T, Hiero, E-40, Cube, Saafir, Eazy.
6. What if anything, do you like about the west that you feel you can't get, or don't get anywhere else?"
Eso: West Coast hip hop has a special vibe to it, because there are so many different influences that shape it. If you are from L.A. you know what a crazy place this city is, how there are people from all different backgrounds and walks of life interacting with each other. I think West Coast lyricists convey the complexity of what it means to be a person residing out here, how you aren't just one thing, but many things.
Subz: The two obvious reasons are the best ones to me. Can't beat the weather, and it's fresh to be close to the ocean. That creates that cool, unmistakable west coast vibe.
7. What do you guys love most about hip hop?
Eso: I like that fact that it gives me a platform to express my feelings on things, and how I feel about my place in the world.
Subz: It's my generation, it’s me. It's a legacy. Music evolves and transforms but never loses its roots. We want to leave our mark as lovers and connoisseurs of our generation’s music.
8. What’s normally the first thing you think about when writing rhymes?
Subz: It depends, I try to come up with something that is fresh and will grab your attention, and then I try to outdo that throughout the song
Eso: Usually the first line is the hardest, but I just get an idea and run with it. More often than not it's inspired by something someone says or something I hear on TV. Then my subconscious just kind of works shit out.
9. What's your favorite place to perform at?
Eso: I like The Mezzanine in SF a lot.
Subz: Knitting Factory LA, Mezzanine SF.
.
10. Favorite spot (to eat, to chill, whatever) out here in Los Angeles?
Eso: Don Antonio' s on Pico is a bomb spot for Mexican food.
Subz: C.J.'s diner (eat), beach (chill), Amoeba (whatever).
11. A lot of West Coast artists feel west coast lyricists don't get the respect they deserve...why do you think that is?
Subz: If you mean respect by moving units, then I don't know… could it be lack major label support, the dollars to properly promote and push your project and get them crucial radio spins? You hear garbage enough times you'll at least know the hook.
Eso: I think there is a sort of geographic prejudice, an idea that cats out here (if they aren't rapping about gangster shit) are doing some way out left field stuff that is compromising what some people see as "real hip-hop".
12. Why is Cali the worst place for an atheist to get lost? (A line spit on “Withdrawals pt.2”)
Eso: I'll leave that one to Subz.
Subz: There are so many people out here who'll smile in your face and tell you whatever to get over and try to influence you that you must hold some sort of divinity regardless of a faith to see clearly.
13. You guys have a song called "Withdrawals pt.2" which is hella dope, is pt.1 on Overproof? If not, where is it, and what made you guys come with a pt.2?
Eso: The first version is on the "What the Fuck You Rhymin' For" 12" we put out back in 2000. We felt we needed a more updated version, so there you go.
14. How did you guys get the MF Doom feature on “Profitless Thoughts”?
Eso: The song we did with him was originally supposed to be for a compilation put out by a label we were fuckin' with at the time, but they folded and we were left with the track. Say la vi.
15. Anything you guys wanna say about your album "Overproof"?
Subz: We're happy with it.
Eso: Classic, don't sleep.
And now for some non hip hop/west coast questions….
16. Who's the best looking female in the entertainment industry?
Eso: I have a thing for Famke Jennsen, the girl who plays Jean Grey in the X-men movies.
Subz: It's a toss up, I can’t decide between...
17. What are you guys favorite sports teams and why?
Subz: Lakers, Ivory Coast National soccer team. They both have tremendous athletes who changed the game. I like the freedom and interpretation of plays those games allow to be made within a time frame.
Eso: My Pops was a Yankee fan (He was born in the BX), and he raised me to be one. I was a Yankee fan back when they weren't that good and I still root for them even though I couldn't tell you who's on their roster
18. What are you guys favorite Video games?
Subz: NBA Live, FIFA, Madden, Tiger Woods, Galaga, Street Fighter, Tekken, old school Shinobi from the Sega Master System.
Eso: New video games intimidate me, give me some Street Fighter 2 and I'm good
Here’s Eso kicking his verse of a track entitled “Broken” (Not on the album) acappella so you can focus on the type of lyrics these dudes bring to the table.
I know I didn’t do this much for the artists I covered already, so I’m gonna get back to covering them again. In the meantime, be on the lookout for Substance Abuse’s “Overproof” out now, Somobe’s “The Great Communication” out now, and Bambu of Native Guns has “I Scream Bars for the Children” out now. I’m gonna see what Kiwi has in the works, and “West Coast Future Fridays” will return in two weeks, cuz I’m doing it bi-weekly. (If you’re gonna do something, take the time to do it right)…in the meantime…love, peace, and nappiness, I’m out.
So yea, I said I’ve been checking this whole site out. Recently I’ve found myself appearing in the forum section more than I do here at the blog section. My main topic of discussion lately has been the fact that I feel Halo 3 is overrated. Most would agree with that…but some however, instead of focusing on what I was saying, would rather talk shit, or say I “come off” as a hater. So I’m a hater…that’s nothing new. I’ve been accused of this shit often. Last week when I got on a lot of people’s favorite producer “Dr” Dre, I was accused of being a hater several times over. What the fuck is a hater? Let’s go over that….
“If I don’t like it I don’t like it, that don’t mean that I’m hating”
Common “The Sixth Sense”
So yea, a lot of people threw shots my way for dissing Dre, however, as many times as I’ve found myself looking down the barrel of REAL cannons (cops several times, convenient store clerks, cho….Longos, shit even people from my own peoples hood, I’ve had guns drawn on me several times, but I’ve never been shot), online disses really don’t scare or bother me too much. What is quite annoying however, is the fact that whenever someone disagrees with the popular opinion (or the unpopular one)…they’re a hater. They should change the first amendment to “Yea, you got freedom of speech, but if you don’t follow everyone else, you’re a hater”. This shit is childish. It reminds of when we were kids, and you’d burn somebody really bad on some old school kid shit like “This dude went to the zoo on a field trip, and they said ‘thanks for bringing him back’” Embarrassed and lacking a comeback, the other kid replies “Yo mamma,” Basically, calling someone a hater is the reply you use when you have no real reply to back up your feelings. It’s a cheap cop out. Not to say that haters don’t exist. It’s just that when someone says they don’t like something, and then goes on to explain why, that’s not being a hater. That’s not liking something. If you like that something they don’t like, and you feel they’re wrong and what they’re saying is wrong, then reply with what you feel to be the truth…or shut the fuck up. Really, when have you ever heard someone say something, then be called a hater, and then say “You know what…I am a hater, your right,” It’s not like your gonna change anyone’s feelings in the “United We’re Always Right States of America”, but you never know, you may learn something, or you may teach someone else something. I’m pretty sure debating whether or not Dr. Dre or Halo 3 are overrated isn’t gonna save the babies, but if you practice those lame tactics in arguments over smaller things, how do you think your gonna approach a more important debate? Then again, why debate anything? Why even think about shit, you can always just follow popular opinion. You’ll never stand out and be a leader, but then again, you’ll never stand out and be a loner, cuz you’ll have plenty of other people right along with you. That’s cool with me, we all can’t strive to stand up and be leaders…after all, as I always say, when I get my money right, someone is gonna have to cook my French fries at the nearest burger spot (although I still don’t eat beef) and someone is gonna have to work the register at Wal-Mart. (Cuz I don’t care how much dough I got, I’m still getting my tooth paste and other hygiene products at Wal-Mart, and T-shirts and socks at the swap meet)
For every Yin, there’s the Yang. See, haters do exist, but so do their arch nemesis, the Stan. Stanly, Stan Lee, Fan-boys, whatever you call them, they are out there. A Stan is the exact opposite of a hater, they like something, but really can’t explain why. They just like it. If you even think of dissing the objection of a fan-boy’s affection, they’re gonna hurl anything they can at you. I heard back in the day, an Allen Iverson Stan shot a Chauncey Billups Stan, cuz the Billups Stan said Allen Iverson wasn’t as good as Chauncey. Are you fucking serious? Yes. See, Stans are so emotionally unstable, and their lives normally suck so bad, they put all their emotions behind some person, movie, Cd, or video game. (Notice I didn’t say book, people who like to read normally have more sense than that) What the Stan fails to realize is, if you push me because I say Dr. Dre is overrated, when you get the living shit stomped out of you, Dr. Dre’s ‘roided ass isn’t gonna hop out of a Maybach, retaliate, and then have you driven off to safety. No, I’m sorry, Master chief won’t dual wield needlers (why did they take duel wielding needlers out of the game? That was one beautiful homicide if I ever seen one.) and shoot it out for you when you throw copies of Game Informer magazine at someone in GameStop because they say Halo 3 is overrated. These people don’t care about you guys. I’m a huge Murs fan, but please believe I won’t be bitch slapping someone for saying Phonte sounds better over 9th wonder production. Partially because I agree, partially because I have more sense than that and understand Murs isn’t gonna punch somebody because they say Brillyance isn’t dope. While I am likely to lose it and knock a random stranger upside the head with a brick for threatening one of my true friends (the very, very, very few true friends I have), a diss aimed at Dilated Peoples and you’d be lucky to get a funny look. I risk my freedom damn near everyday for things I REALLY shouldn’t (not like I shouldn’t do them, they shouldn’t be illegal), please believe I’m not catching a case or bullet behind a diss to one of my favorite rappers. For your safety Stanly, please…don’t talk to people in real life the way you talk online, cuz like you, some people don’t have sense. While Fan-Boys are likely to call someone a hater for not agreeing that Halo 3 totally “pwnes”, haters are likely to call someone a fan-boy for thinking Halo 3 is dope. Some people may find positives in things others don’t, that’s not being a Stan, that’s being a fan. If someone likes something about something, that’s what they like. As long as they aren’t threatening people over it…who cares?
So basically, my conclusion is that a Stan and a hater are pretty much the same except one loves something, the other hates it, they both are extremely emotionally attached to this feeling, and truly don’t know why they feel the way they feel. (Because they’re thinking with their heart, and not their head) This places me in neither category. I’m just the average dude with a brain who loves to think, discuss, and debate. If you don’t like that, keep it pushing.
Love peace and napiness,
Imus tha Don,
Oh yea….
Welcome to the West
I read this site every day…seriously. I read all the blogs, I check the interviews, listen to the music, all that. However, it’s my hitting of the wall/laziness/frustration that keeps me from commenting everywhere I read or blogging ever day. Normally I comment when something REALLY hits close to home, I agree strongly, or I disagree strongly. If I don’t comment, I’m probably just feeling what’s said. It’s very rare that I strongly disagree, and even rarer I disagree with something so much I feel like I have to write a blog about it, but yesterday I seen THE worst interview of my LIFE.
So yea…translation: I shoot shit, stop snitching, if you snitch I’m coming for your little brother. Oh really? One commenter questioned why nobody is taking Jay Z to task for co-signing this garbage. I was left wondering the exact same thing. Another commenter questioned why the interviewer seemed to frequently ask Uncle Mermaid about his street life and not about his music…I wondered the same thing. So… for those that don’t feel like reading a 7 page interview about an artist that will never drop an album, (if you’re on a label ran by Jay Z, you haven’t already moved units, and your name isn’t Memphis Bleek, your album will be dropping the same date as Detox) let me go over some of the key questions Hell Rell’s younger brother (maybe not, but he’s the same ugly) was asked:
Tell me what made you the rider that you are?
Being from the Hood, do you think a gun is the key to safety?
So tell me about some of the stuff on your rap sheet? (After which murder talks about some bullshit he’s done, then the interviewer replies with “Oh, so you’re popping off like that?” Like a hood tourist in amazement, allowing Unkie Mo Mo to emphasize some bullshit)
The interview goes from bad to worse as murder begins saying that if someone snitches, you should go kill one of their relatives, which would force people to stop snitching and make people second guess getting into the drug game. Really? What great logic. Maybe…I don’t know…you should consider that your poisoning your people in “the hood”, and then you should second guess getting into the drug game then? I don’t know, just my thoughts.
So why did Uncle “Murder” get into the drug game in the first place?
“I just decided one day that we wanted to get some money and get fly. Everybody else around us was looking good and we wasn’t looking too good. We was young like ‘Fuck that, we gonna start looking good’”
(Does he know he looks like chopper, from “Da Band”…who isn’t fly?)Yea, I understand, back in the day, my pops wouldn’t buy me J’s and shit, I wasn’t looking too good either. I was gonna hit the drug game up…you know, and start killing people and shit, but somebody was like “Hey…why sell drugs…why don’t you just get a job?” It was a crazy idea, I don’t know where they came up with it, but I took a chance on it, and look…I got J’s Polo’s, X360’s, PSPs, all sorts of shit now, I’ve made it. (Cuz obviously that’s all this bum ass nigga cares about…material bullshit)
Add in the fact this dude goes from saying he’s got “Attempted Murder on a cop” on his rap sheet, to saying the police fuck with him for no reason…and I’m completely lost. This was the most bullshit interview I’ve read in my life. Not just because Uncle Mermaid is a fucking idiot, but also because the interviewer constantly asked him bullshit ass questions, allowing him to give bullshit ass answers. I seriously hope this interview was done over the phone, and the interviewer was laughing inside to himself while doing it, cuz this couldn’t have been done seriously. This must have been a joke, and the interviewer must have been sarcastic during the whole interview, because I know he REALLY didn’t think it was important to ask the shit he asked. I’m constantly defending hip hop, telling people how it’s not as bad as Bill O’ bitch ass and other make it seem, but honestly, if every emcee was like uncle mermaid…it’d be far worse.
But then again, I’m just a blogger, so what do I know about doing interviews. I’m also a hater, so I’m probably just hating on the interviewer for being allowed to be in the presence of someone “so gangsta”…
No better way to kill time than to do something others can't......so here I go


I spoke on hype yesterday, I figured I’d speak on overrated shit today. It seems like you can’t mention the west coast without someone bringing this dude up. He’s probably given the most credit out of everyone in the history of west coast rap. He’s given more credit than Ice T. (The REAL original west gangster rapper). He’s given more credit than E40. (The originator of 33% of hip hop slang) He’s given more credit than Eazy E. (The original rapper/CEO) He’s given more credit than Ras Kass .(One of the best lyricists ever from ANY Coast). He’s even given more credit than Ice Cube. (The Dopest Rapper from NWA, probably with the best overall catalog out of all west coast rappers, and one of the best catalogs period) If we’re talking about sales, the answer is obvious. The mere addition of a Dr. Dre beat get’s you about 350,000 in sales at least,(Unless you’re a female..more on that later) but of course over here in my section of the net…I don’t give a fuck about sales. So why should dude get so much credit? Easy…he shouldn’t.
“Your favorite producer is a talent scout”
Brillyance Star
The views expressed here do not represent the views of Cheri Media Group or HipHopdx.com as a whole. I feel it’s only right to state that before Gunit/Shady/Aftermath/Interscope/Sombodywithawholelotmorecake start boycotting some shit. Everybody’s always talking about how dope Dre’s beats are…but are they really Dre’s beats? Daz said that on “The Chronic” he did the beats, Dre came in and adjusted a couple of knobs, then put his name on it. Everyone knows Scott Storch is really the man behind “Chronic 2001”’s instrumentals. What does Dr. Dre really do as far as the beats? Some may say “Oh, Michael Jackson McDuck only has credit for programming such and such” Really? Listen to the beats off “Chronic 2001” and listen to the garbage Dre gave Jay Z for his last CD (once Storch started doing his own shit)….which beats do YOU prefer? After listening to the last Jay Z CD it became quite obvious to me that even if Dr. Dre’s beats weren’t mostly done by other people, they still sounded WAAAAAY better with those other people “assisting”. The only thing worse to me than the fact that Dr. Dre get’s all the credit in the world is the fact that Dj Quik get’s little to no credit. In the history of this site, Quik has probably been mentioned 2 to 3 times. Dj Quik is the REAL producer for that stereotypical west coast sound. (Ain’t nothing wrong with doing stereotypical shit if you’re one of the originators of it, and you’ve been doing it prior to it becoming a stereotype)
“Don’t worry if I write checks, I write rhymes”
Evidence “Back Again”
How can you call someone’s album a classic, when they don’t write the rhymes on it? If the album is a classic, you should give credit to the writer of the album…which Dr. Dre never was. Suge said some shit that actually made sense when “Chronic 2001” dropped. How do you make a song to bring the west coast back and have an east coast artists write it? For those that don’t know, “Still D.R.E” was actually H-O-V. Jay Z wrote “Still D.R.E” off “Chronic 2001”. How are we praising rappers that don’t write their own rhymes? I’d never give Foxy Brown more credit than Jean Grae. Along with Jay Z, Dr. has had rhymes written by Snoop, Nas, Eminem (that whole Jermaine Dupree diss…obviously Em) Royce Da 5’9, Kururpt, and a bunch of no names. (Mel-man, Hittman , etc. etc) Hip Hop is about creativity…but if your not creating the rhymes…and not creating the beats…what the fuck are you doing? While everyone would like to say the South isn’t hip hop, I’d like to say Dr. Dre isn’t HIP HOP. No matter how whack you may think they are, at least they actually wrote the shit they spit, or produce the shit they say they’re producing.
So what does dude actually do? Well, his albums ARE pretty good compilations. I guess it’s like my shit talking alter-ego says, Dr. Dre is a talent scout. The only problem with that is he isn’t too good with “scouting” female artist. When Marsha from Floetry joined Aftermath, her ex-band mate, turned returning band mate said she was worried about her “sister” because she knew Dr. Dre had a bad history with female artist. Hmmmm…Truth Hurts, Eve (that never dropped an album on aftermath…and she was there two times) Michel’le (or however she spells that shit)….yea, she’s right. He should just change his name from Dr. Dre, to Dj Dre, since we allow mixtape DJs to fake like they’re actual DJs as long as they put together good CDs with a million rappers on them. We give mixtape DJ’s credit for doing beats they obviously didn’t do, so Dre would fit in perfect. If Dre chooses not to be a mixtape DJ he could always be an A&R, cuz like Dre, most people still don’t know what the fuck A&R’s ACTUALLY do. (We know what they’re supposed to do)
Much love to all the REAL west coast producers….DJ Quik(The Legend) Dj Khalil (one of the dopest out right now) Madlib (ditto) Alchemist(ditto) Evidence (production is catching up to the rhymes) Daz(official gangster rap production, Daz kept many house parties I’ve been to cracking) Rick Rock (I think Hyphy is whack, but if you like it, he’s the reason why)…and of course The Hooligans (dopeness with a Tribe feel appeal to it…keep it up). On that note…I’m out.

First of all, since I’m talking about “Hype” this blog, let me get on some cat’s that aren’t getting the deserved “hype”. Somobe dropped “The Great Communication” yesterday…fuck the hype of the whole “50/Kanye” thing, this is real hip hop. Do yourself a favor and go pick this up. You can get it from several locations, if you go to their MySpace page here, they got links of where you can cop it from. I already bought one copy from Rhapsody, but unfortunately, it won’t let me convert the audio files, and my burner is messed up right now. My peoples Bambu, formally of the Native Guns, has his second single of his sophomore album “I Scream Bars for the Children” “Chairman Mao” popping off. His album is dope, I’m gonna go back and go over his album, and go over the Somobe album sometime soon. On that note, “West Coast Future Friday’s” is getting pushed back one week, cuz I was told if your gonna do something, do it right. I went back and listened to the cat I was gonna cover this week, and realized he sucked. Sorry, I’m just being honest, I wasn’t really feeling him, I don’t know what I was thinking originally, I think he changed his tracks up. I’m already talking to someone for NEXT week, so that’s when I’m gonna bring the authentic feature back.
So, next week “West Coast Future Friday” is coming, Little Brother’s CD was supposed to be coming (god damn Benny B), Jill Scott’s CD is coming (I’m already being reacquainted with my baby momma) but all my gamer peoples know something that’s looked at as WAAAAY bigger is coming. Halo 3. Halo 3 is by far the most hyped video game of all time. Will it be the BEST game ever? No. I can tell you that now, but the hype won’t stop. With the whole “Kanye/50” now passing, it’s seems like “Hype is the new 20”, but why? So far Microsoft has spent $10 million on promoting Halo 3…why? If it’s as good as all the fan boys say it is, couldn’t it sell itself? They could spend 2 million promoting that game, give 7 million to some popular charity, and then give the last million to the “Brillyance needs cake foundation” and the game would still sell. What do you guys think of spending huge amounts of money to promote something that’s already huge?? I’ll tell you what I think…..
“Garbon James”
Robert Jr. (my nephew)
I’m sorry, maybe I’m just cynical, but whenever that much money is spent to promote something, I get doubtful. Halo 2 was hugely promoted and that shit was…ehhh. Say what you want, but that game came out and was nowhere near Half-life 2 status. I don’t care what the Xbox was capable of compared to PC, I know PC was stronger, but it doesn’t take a strong system to make a good story. As opposed to all the hype and ads and interviews for the whole Kanye VS 50 Cent thing, Brother Ali’s “marketing campaign” consisted of street teams, some T Shirts, and shout outs from several hip hop notables…, including Rakim. You already know what I think of Brother Ali’s CD, meanwhile my opinion of Kanye’s CD has gone from Eardrum>>>>>Graduation>>>>>Finding Forever to Eardrum>>>>>Finding Forever>>>>>>Graduation. (That’s still a good place to be considering the other albums were dope). With as much hype as Halo 3 is getting, it’s easily being set up to be the most overrated game of all time. Even if it is good (which it will be) it could never be as good as it’s hyped to be (which is the same thing Kanye and 50 must now deal with) Then again, what does my opinion matter? After all, Kanye did almost push 1 million units in first week when no one is selling. You have to believe hype moved those units for him. Not everybody (rarely anybody) thinks like me (IE for themselves), America is a huge flock of sheep, and hype is an effective tool to move the masses. It’s not like you HAVE to spend huge bucks to create hype though, remember, “Chappelle Show Season 2” moved 1 million units in its 1st DAY. So I guess good ole word of mouth (fan created hype) and quality can lead to success too…and for a lot cheaper.
Don’t get it fucked up, I’m getting Halo 3. I’ll be doing my best Tony Yayo impersonation (smacking little kids) on XBL. At least until Call of Duty 4 drops. The only difference between me and the fan boys is they’ll be on all day, I’ll be on sometimes in between chasing paper, “Skate”, and my “Madden” and “NCAA” seasons. Oh yea, don’t forget the basketball games are coming soon. Let me not forget the other difference….I’ll probably be playing Halo 3 Saturday, due to the fact my favorite spot (which I can’t shout out now due to the fact they’d get a huge fine, but if you live in Los Angeles, and you backtrack through my blogs, I’ve mentioned them before…go pick it up early) said they’ll probably have it Friday, while the fan boys will have to wait until Midnight of the 25th.
So “Don’t Believe the Hype”….go pick up Somobe’s “The Great Communication”, get Bambu’s “I Scream Bars for the Children”, and be on the lookout for West Coast Future Friday’s starting Friday the 28th. Today is national “Call Your other Bitches” day, so let me go do as I was told. Love, Peace, and Nappiness.
You have to excuse me for the no-show yesterday (it’s only a no-show cuz I said I was gonna put something up). I thought I was gonna take a quick trip out to Hollyweird’s Amoeba music to pick up Planet Asia’s DVD “Don’t Get it Fucked Up”, but I didn’t get home till 11:30. I took the train/subway(because it normally takes just as long, if not longer to get to Hollyweird on the freeway from Long Beach). Right before the train went underground I realized something…I was on a train on 9/11. I found myself looking around to make sure all the Mexicans around me were actually Mexicans…don’t let these muthafuckas brain wash you man. I normally don’t really feed into the bullshit programming muthafuckas try and give you, but I admit, I caught myself slipping.
“Kicked off the Up In Smoke tour for scrapping with Staff Pro”
-Ras Kass “Goldyn Child”
“Swear to god I’ll fuck a rental-cop up”
-Planet Asia “Fuck you Up”
So, it’s become quite apparent a lot of my favorite emcees aren’t huge fans of security. Oh well, a nigga gotta get paid, and apparently so does a lot of other people. Out here in Cali if you take public transportation in the morning you’ll see them. They’re out there, to and from work…the flash light cops. It’s a cool job for someone trying to go to school to eventually get that real cake. (When they’re not changing your schedule to keep you out of school) Or, if you’re just a lame, you can work it and get more than minimum wage. For those of us that have managed to avoid catching drug/assault/battery/robbery charges prior to turning 18 (yes, I made it), it’s easy work to get. I’ve worked this shit off and on since 18 in between real jobs…and jobs that were worse that I worked for reasons unknown.
Brillyance’s Top 5 Security Moments (Good or bad….ok, all bad)
5. I work security at a bank that decides every week if they want security or not. I work ten hours Monday-Friday, then, on the weekend my job asks me if I want to work at the Grand Prix to get overtime. I take it to get that bread. I was 18 and I never got paid money like that. I work two 12 hour days, then go back to the bank on Monday. On Wednesday there’s a robbery scare, some cats come up there and start looking at all the cameras, scoping the area out. The bank people have me come inside because they’re scared. Thursday, when I come in to work, the people at the bank tell me they didn’t request a security guard on Monday….WTF? They seen me out there and said hi to me Monday-Wednesday, and come running to me when they thought they were gonna get robbed, but they hadn’t requested a guard? I call my job up and ask them what’s good, they say they’ll get me somewhere else to work, I ask them If I’m getting paid for this, they say “We’ll see what we can do”…WTF? They try and screw me out of my money, I go in the office, curse everyone out, and then tell the scheduler “If you tell someone in the streets you don’t have over 200 hundred dollars of their money, something is gonna happen to you, get my money!” After that, and then a lot calmer threat of me calling the better business bureau, I get my money, then I quit and tell them to suck my dick. (I said that)
4. I work at a job that just happens to change my schedule 3 semesters in a row when I tried to go to school. What a coincidence!
3. At the same job from #4, I get promoted to supervisor. I work in Downtown Long Beach, so I’m cool with all the fuck ups, and they don’t do shit when I’m working. I come to work one day only to find out that one of my employees (that sounds so good) pepper sprayed some lady inside Albertsons. (pause for laughter). Two problems with this…One, Albertsons has Loss Prevention, so we don’t go inside the store, let them handle that shit. Two, you don’t pepper spray someone indoors. That shit can get into the vents and if someone somewhere else is allergic to it…or just smells it they can sue. (This is California, you can sue for anything. ) I attempt to help this dude write up a report to justify him pepper spraying the lady (who looked like she was 20 pounds wet), but I knew he was fired. He said the two loss prevention officers tried to handcuff her (they looked like they were 300 ILBs with no shoes on) and she put her hands between her legs so they couldn’t, so he sprayed her. (Idiot) He gets fired. Like two months later, a friend I worked with at this spot called me and said “Have you seen the news paper?” After I replied no, he informed me that (insert idiot’s name here) had stolen a cop car. The dude used to tell us when he was a kid, he was in this program that let him ride around with the cops. After he got fired he occasionally rode around with the cops some more. Well, apparently one day when him and the cop got back to the police station he tells the cop he left his bag in the car. The cop gives him the keys and goes into the station. The idiot takes the cop car and drives off. He gets into a low speed chase, telling the cops over the radio he’s depressed because they won’t hire him. The convince him to pull over. The news paper also says that he told the cops that when he was young he was in a program that let him ride around with the cops. The cops looked in the program’s records and he lied, he wasn’t there. He does no time in jail. (Apparently all black people don’t get Jena 6’d)
2. Same job, when I get promoted to supervisor everybody celebrates. The cat’s who have been there as long as I have know that I know they do their job, so I won’t fuck with them. The cat’s who are newer think they can take advantage of me. NO SIR. So I get on a couple of these cats about bullshit they try to pull. The newer cat’s start spreading rumors that I’m snitching to higher-ups. (Me…I’m the dude that had the little homie stealing everyone controllers out of EB games) So one day me and this one cat get into an argument, cuz I know he’s the one who started the rumor. I laugh it off because now that I’m a supervisor, (and I have my own apartment, which comes along with bills to pay) beating someone’s ass and quitting means I would lose some shit. I bite my tongue, I bite my tongue, it lasted about two days. We have a bunch of bootleg radios that randomly catch an open mic (basically your mic comes on and everyone can hear you). While this cat catches an open mic he says “Yea man, I don’t know, if this nigger keeps snitching on me I’m gonna shoot him,” Dude had a gun permit, so I took his bullshit very serious