• » Name: Stimuli
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12 Mixtapes in 12 Months?

Salutations, Happy New Year and White History Month and all that. If you don’t know me my name is Sha Stimuli and in 2007 to just run thru and sum it up I became a free agent again, dropped a few CDs, started this journal, got some magazine and DVD features, appeared on MTV and BET doing the freestyle thing, jumped in a few movies, got some hot 97 radio spins and won an award for Best Lyricist. Of course I’m leaving out a few things but I can never remember everything and I sound pompous.

Anyway it’s a new year and with it brings new things. So I decided to drop a CD every month this year and I’ve been getting a lot of questions about that whole idea and I’ll get to that a little later on. The 1st installment is a CD dedicated to and inspired by the hit HBO series The Wire. DJ Victorious and I put it together after discussing and anticipating the final season. I recognize the show’s influence and authenticity and decided to put out music that mirrored the program. I’ve received some slack for not including Baltimore artists on the CD and I understand that totally, I also know some of the songs were previously released. 1st of all we put together the concept from the point of view of a New York dude in that area trying to get money. We all know a lot of the cast members are from Brooklyn but that’s neither here nor there. I did reach out to some Maryland artists but time became a factor, Kingpin Slim, my dude from DC is on there and I did a song with my boy Panama from B-more who is on the actual show but the joint didn’t really fit. The finished product is available online (http://www.hiphopdx.com/index/mixtape/id.322) and it includes an unofficial remix to Scarface’s "Never," "Don’t Come Outside" featuring Cashmere and some other powerful music and show clips that pay homage to one of the most dramatic scripted shows of our time. Shout to Jaime Hector and Julito for offering services, we’ll get y’all involved next time. As far as the previously released stuff, we used joints that had a vibe that captured the essence of The Wire but for the rest of the CDs this year, don’t expect too much dated material. If a song is old it’s only included because it fits. It sounds like I’m coppin’ a plea but I’m not, leave me alone.

My 1st performance of the year went down on Friday the 11th celebrating the release of Torae’s new mixtape/album entitled Daily Conversation. He received a lot of support from the fans and artists that are a part of the joint. He put together an incredible CD, I wish him much success with it. Chaundon, Skyzoo, The Away team, Kil, Kel Spencer, Torae and I all blessed the stage at The Knitting Factory. It was an epic night; we took a slew of pictures, did interviews and most importantly showed that New York hip-hop still has a pulse. My set wasn’t too long but I had enough time to give anyone who had never heard of me a nice display of what I do and why I was born. One of the biggest things for me was being able to perform in front of Masta Ace who had me on his album when I was in junior high school and actually helped get my earliest inspiration and fuel to begin writing rhymes. He never saw me rap until that night so to impress him meant a lot to me. It’s like your 1st basketball coach coming to your game in the NBA and you get busy…well maybe the NBDL but you get the picture. Pete Rock was also in the building and he was the 1st to congratulate me for doing my thing in front of the crowd.

Somewhere in between the mainstream hip-hop artist and the unknown rapper is a level that some refer to as the underground. Sometimes it’s because of content, other times it’s due to exposure. There are days when I wonder what it will take to go from internet buzz or street notoriety to national recognition. Some say it’s a hit single on the radio, others may argue that a hot video will do it. Most people feel like once you get a record deal you’re good but I think in the last 3 or 4 years that theory is gone out the window. So what’s the answer? It’s obviously not talent because the most talented are hardly the most successful. Is it marketing combined with luck and opportunity? Kanye had the biggest selling rap album last year and it was also celebrated by critics for its simplicity and consistency. But without the 50 Cent 1st week feud would he have sold as much? Is controversy the answer? Maybe there is no one solution to the puzzle. Maybe we as artists need to go back to the days when music didn’t necessarily equate with wealth. Wouldn’t that change our minds when we create songs if we weren’t focused on selling millions? Wouldn’t that change the labels’ strategies if they were content with reaching every artist’s target audience and keeping the budgets lower? That might even deter some of the people that have no business rapping from picking up a mic.

Maybe I’m bugging but with that said I vowed at the end of last year to drop a CD every month this year. It didn’t seem like a big deal at the time but it got some people talking. They wonder can I keep it up. Will I drop mad old songs? Will it be quantity over quality? Didn’t Papoose and Lil Wayne already do that? Who cares what Stimuli does anyway? I’m not sure but when they ask why I ask why not. I have a bunch of material that I record when I’m feeling moved and music serves as a release and I'm tired of holding it in while I wait for promo and marketing dollars. My mission is challenging but doesn’t everyone need a challenge once in awhile? I feel alive again, almost like I have a job that I’m not getting paid for but I’m rich so I don’t need the money. Since the latter of that statement is untrue I have quite a bit of work to do. No gimmick, no real goal in mind, just good music for folks to identify with and enjoy. Thanks to Big Ray we’re also adding some visuals to the music as time progresses so stay tuned.

I’m not gonna beat y'all in the head with this but for those that doubt me or hate on me thank you because you are part of why I’m still here. I have some surprises for Cinderella Man and Thee Emotion Picture, yes they are still on the way this year but don’t worry about me running out of material…good material I should say. Check me out in the new Connex List magazine and thanks to BET for showing me rapping on back to back days. I got more bars if y’all need em by the way.

R.I.P Malaika Bermiss, hold ya head Sek. I’m out.

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