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  • » Name: A.H.L.O.T.
  • » Age: 23
  • » Location: Everywhere you wanna be!
  • » Member Since: 05/22/07
  • » Bio: A.H.L.O.T. (A HIGHER LEVEL OF THINKING) The BIO is left to be written.
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Altering Popular Perception Since 1985

THE "Package Deal" THEORY


January 15, 2008 | Tags: dj nick

Nick Mejia, a DJ explains the "Package Deal Theory" DJ NICK is a producer/DJ from Miami, living in Jackson, MS and doing his thing...as a side note, he's always mistaken as a white boy yet he's Colombian. He digs vinyl, collects fly ish and enjoys all types of music. Peep his theory on emcees and the "Package Deal."  SHOUT OUT TO THE COLOMBIANS.

 

In everything in this world, a whole is the sum of it's parts. During a random tangential discussion with Ms. A.H.L.OT. about Biggie's "Ready to Die", she told me that people get on to her and diss her for saying that "Ready to Die" wouldn't have been all that great without the production it had. Now what moron would disagree with that? I disclosed to her, the idea that I feel that everything out there is all made up of smaller parts. Do you honestly feel that without Primo, Lord Finesse, and Easy Mo Bee, RTD would have been half the album that it was? Picture this: "Who the fuck is this, pagin' me a 5:46 in the mornin'", except 1 -remove the Isaac Hayes walk on by sample, 2 - add in a chorus of high hats and claps and 808 kicks, and 3 - YOUUUUUUUUUUUUUUUU!!!!!!


crank that + anything = garbage

or Big L
one of the most promising emcees ever- hands down, yet his production was pretty mediocre, and some of the tracks he was on were trash. Big L + Pete Rock, or tha Beatminerz, or a whole Primo album, would have been something scary.

But its not only that: Time, place, packaging, production, members, ad infinitum...

Same thing goes in almost all genres of music with the most legendary of performers, almost always singers.  Since this is a hip-hop site, I'll tie it in as sampled by:

Rolling Stones 
(onyx sampled the song "Miss you" on broke willies)
Legendary status
buuuuuut
Mick Jagger solo album, every copy should be burnt at the stake

Same goes for another rock legend, Led Zeppelin
Robert Plant solo group, the honeydrippers (and no, not the honeydrippers from the 70's that dropped "impeach the president"), had tons of legendary performers on it. Still garbage
(other than the obvious kashmir sample done by ol puffy, opening drum break from "when the levee breaks" has been used by the beasties, ice t, dre, eminem, etc....)

Then theres also the time aspect.

 
How many records are floating out there, that are so fucking dope to us (today,) to the point where all the indie labels are doing re-issues, and we have magazines dedicated to them (waxpoetics)? But when they came out, they were just another record. 

(I'm just naming off the re-issued ones, because I can't give away my whole arsenal of sampley goodness)

Stark Reality
Amnesty
Marc Moulin (aka placebo)
Skull Snaps
Alain Goraguer
etc
etc
etc
I could go on all day

Any of these bands today, if they played shows with the same lineup, feel and mindstate as they did when these tracks actually came out (I know, its impossible to recreate any situation perfectly, but hypothetically speaking) I could give you a list of producers I know personally a mile long, and we'd all be in the front row, jaw dropped, admiring. But it wont happen. I saw The Meters last year, they're old now. they're known, there no longer a dirty bayou garage funk band. Doesn't sound or feel the same.

and finally (i'll keep this one short, i know i'm ranting) location

You should see the response given by the crowd at a European hip hop festival to any of our old school emcees still alive when they hit the stage. Yet we have cats like del tha funkee homosapien doing a tour at tiny tiny venues throughout the country and still not selling all of them out. A friend of mine just did a European tour with a few very notable acts, and he was just mentioning last week how at tiny clubs, kids were requesting stuff like The Gravediggaz. How many high school kids in the states wanna hear Defective Trip? (production on that album was on point, i just pulled it out for the first time in years last month and was so impressed).

A whole is a sum of it's parts

Big Daddy Kane
Rakim
KRS
Biggie
Big L
Andre 3000
Nas
Jay
*insert your favorite emcee here*
rhyming over Crank Dat
...
Even if Jesus ripped 16 bars about some love stuff, you're still listening to Crank Dat, and theres no excuse for that.
blah
I'm done.



The views and opinions expressed in this blog are those of the writer and not necessarily those of HipHopDX.com or Cheri Media Group.

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