(MTA Lower Subway Fare Initiative)
Early last month, we came with the idea to assist the New York City MTA (Metropolitan Transit Authority) to keep the fare prices low. The idea was brought to HipHopDX.com and we united with them to present and carry out the solutions to this problem. I wrote about the issue in my last blog, in relation to being ‘Presidential,’ or thinking big: http://www.hiphopdx.com/blogs/2009/04/the-continuation-of-the-art-3/. The real issue was in showing how far Hip Hop has come, and what lies ahead. Hip Hop is now a major factor in everyone’s life. Nothing is perfect, so when we collectively do something right, it is something that we want to be known. It is about business and getting things and this and that, but in this case, we just needed to share this idea. It did not really cost anything. We donated the time, just like www.hiphopdx.com did. Many people (those that take public transportation) will benefit and this reach is a global solution. Hip Hop became a global phenomenon as well, and allowed many to get their music out to people. We have taken things to another level with this concept.
At one level, this issue is seen as ‘activism.’ That is not the case. It is common sense to have prices drop, instead of becoming higher. When automobiles, computers, VCRs, et cetera first became commercially available, the price was high. Things should become more affordable as the developing technology improves, and something as vital as public transportation is no different. The NYC Subway system has had a lot of problems over the years, and this one was in need of a solution(s).
I contacted the people that could make things happen, and decided to get ‘celebrities’ involved in advancing our idea as well—we’d assist in bringing companies together to ‘properly’ license MTA-logo merchandise that would subsidize subway fares. This program would be carried out in other cities as well. This was a form of ‘going green’ and everything in between. We had the complete formula.
The MTA was contacted and were cordial—one of their top representatives sent a brief letter acknowledging the validity of the idea. I shall be following up on that more, and we said enough about the solution where we could be working with them now. People that get paid to think of things like a ‘logo deal’ are not trying to hear me tell them what to do. I don’t want anyone’s job, yet if we can up with a solution that wasn’t know to those getting paid to think of things like this, what do we do? They (certain MTA executives) fail to realize that this is not ‘me,’ but it is an idea that was made possible because of “Hip Hop.” Jazz music was the same way—innovative. Hip Hop is an innovator of ideas and culture. We proved that by bringing this idea. The idea was covered in the last blog I wrote (which is referenced above) and has been followed up on for the last few weeks since we posted about it. HipHopDX.com gave full support and we shall make big moves.
I contacted some artists and that is where the issue got confused. Celebrities will be utilized in this ‘campaign,’ but we have our own spokespeople and people that shall be featured in audio and video clips promoting and furthering the idea. We shall link that information through www.HipHopDX.com.
If we had the name support (Who is Ishmael El? Nobody!), this would be on the way to being signed and done already. That is what is wrong with the United States now—we no longer move on things and lead fast enough. This was an easy call, and we’d be off to solving another issue.
The issue is in us getting clothing manufacturers to come together and feature the MTA logo on selected items. That will mean that a percentage of that item will go towards subsidizing public transportation. We already have the basic blueprint in place and have contacted the people. When we shoot the film and ‘market’ this more, you will see it. For those in entertainment that have self-proclaimed clout, these are the moves that are important in the world today.
This is not activism. This is just another aspect of what Hip Hop has grown. We market like professional marketers. Those in Hip Hop have done that. Now, we have taken a bigger issue and brought it first. We contacted people’s representatives and they are moving like ancient Romans—late—as the downfall of an empire possibly gains momentum. If that is not the case, that needs to be seen. We are not complaining. We are the ones doing the work, and these things will be seen sooner than later. This is type of move that was called for and this is the type of issue that needs more press coverage. We contacted the traditional outlets and they don’t know. Don’t get it wrong—we are NOT asking for acknowledgment. We are doing this ourselves, but I’d be embarrassed to be a ‘shot caller’ and not know to make this happen in a New York minute. It is taking us slightly longer, but should it really take long? The MTA shall be contacted again, and I know the exact individual responsible. But you know who is really responsible? I am. That is how I am carrying it. Yet at the same time, I have reached out to those that should be aware of this.
The world has made a shift. We now have a world leader that can be claimed by everyone. It’s not ‘black’ or ‘white.’ It’s more than that. That particular leader (Barack Obama) asked for people to come up with solutions to problems, right? Hip Hop has always done that, since the beginning. Jazz has done the same thing. This is just a small step that will become bigger and better things. Hip Hop gets a lot of bad press. I don’t want to start problems, but the news organizations that we contacted missed the story. Who covered it? http://www.hiphopdx.com/index/news/id.9027/title.elevated-track-and-hiphopdx-unite-to-lobby-lower-mta-fares. This was a major move by HipHopDX.com. This issue will be a lot of things and we ALL have even more solutions. That’s the point—instead of always saying what’s wrong, we should fix things. The Subway situation is a reflection of bigger things that need fixing and we can ALL probably come up with solutions to those things too. For us though, we have a full amount of steps that we shall carry through.
The licensing plan was acknowledged by the MTA thus far, but we are the ones (Elevated Track Recording.org, HipHopDX.com, etc) that will be will be expected to show how it is supposed to be done. The new video blog should be up and running soon. We were finalizing our Production Crew and you shall see some video soon. Keep in mind that there is plenty of time for us to focus on getting economics, et cetera (for our selves), but this is a bigger call.
First off, I (Ishmael El) will host the video blog and fully explain everything is going on with the ‘MTA Save the NYC Subway Initiative.’ Other actions will be in conjunction with this strategy. What is most important is in our realizing a set of basic principles:
-Marketing and business are great, but at some point, people must have a way that they can have extra income (saved public transportation fees) so that they can actually purchase consumer goods.
-Making economics is necessary, but at some point, it is important to secure our collective interests so that we can all individually thrive. Elevated Track Recording can do that, while we build the community-based projects that we have going on as well.
It was announced that the price (NYC Subway and Bus fare) would not be going up, yet the price is still going up .25 cents to $2.25 per ride. Our ‘campaign’ initiative will be to lower the price completely. We had to come up with a business solution to make it happen. The logo deal will be a first step, and it is enough to get the issue properly addressed. We will the face of the issue(s) on video and on this forthcoming blog, for now. This is a major breakthrough and it is going relatively quiet. Some major highlights are coming soon.
Among other things, Ishmael El works with the not for profit community organization Elevated Track Recording. The website is: http://www.elevatedtrackrecording.org
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